SEO-Friendly Web Design, Minneapolis Minnesota
How can two identical-looking web sites rank at different positions at Google, with one ranked much higher than the other? The appearance of a web site doesn't tell the whole story. Search engine rankings are dependent of how a web site is designed, not how it looks.
Search engine-friendly design is the foundation of search engine optimization. 95% of all web sites were built at least 3 years ago with old technologies that make it difficult for search engines to understand the web site. The design of your web site has a large impact on:
- how many pages search engines can find at your web site
- what keywords search engines see at your web site
- what keyword searches your web site has the highest relevance
- how frequently your web content is updated
- how often search engine robots read or index your web site
Premier SEO Web Design Company - Minneapolis, Minnesota
Our search engine friendly web design serves as the foundation of our SEO service. Our top-notched web designers build web sites that look professional, attract visitor attention and provide a strong online business presence. What separates us from other Minneapolis web design companies is our strong ability to design an SEO friendly web site from the ground up.
If your long-term goal is to attract new business through search engine optimization and marketing, it is smart to choose a web company that offers search engine friendly web design. If your web site is not built to meet the latest search engine standards, you may need a costly site rebuild in order for search engine optimization to work.
We saw a significant increase of the number of visitors from Google and Yahoo within 3 months. Now, 6 months later, our website's traffic has tripled. For most of our targeted keywords, our rankings have been consistently at the top, with many No. 1 Google rankings. - Susan Miller, HR Personnel Services, Minneapolis, Minnesota
SEO Web Design Matters
How do search engines read web contents?
Search engines do not see what human visitors see at a web site. Search engines index web sites and web pages by sending spiders which fetch web contents into search engine databases. A search engine spider is a software programs that automatically scans for web pages for content. Web texts, graphics, animations that are readable to human eyes may be invisible to search engine spiders. For example, texts embedded in graphics or images can be read by human eyes, but not by spiders. The key task of SEO web design is to ensure the important web content is readable to both human visitors and search engine spiders.
How does a search engine spider navigate its way around a web site?
Human visitors can click on the web site's menu buttons to go from one page to the next. Spiders can't click on the button, instead, they follow links that guide them to other web pages. A search engine friendly navigation structure creates such an internal linking system that makes it easy for spiders to browse the entire web site.
How do search engines find and evaluate the importance of keywords?
SEO web design plays an important role in placing the right keywords that can be read and evaluated by search engines. Not all the keywords on a web page are the same. Where and how many times the keywords appear are crucial for search engines to determine their importance. Your target keywords may be present ain the page title, filename, headings and body text. In general, keywords near the top of the web page are regarded more important. Fitting the right keywords naturally into web pages is an essential part of SEO web design.
How is SEO web design different from template-based web design?
Templates are created to make creating web sites easy, however, at the cost of making it very difficult for search engines to extract the right information about these web sites. Most of the commercial web templates only focus on the look of the web sites without considerations search engine optimization. Template-based web sites are built with messy codes and outdated techniques.
SEO web design aims at high search engine rankings from the start. From site planning to design implementation to web maintenance, search engine optimization is one of the top priorities. SEO web design is customized for each site based on the web site's business goals, the target keywords, the web functions and user experience. In addition, SEO web design employs cleaning coding to make it easy for both the visitors and search engines to find the relevant information.