SEO Web Design – Minneapolis St. Paul, Minnesota
How can two identical-looking web sites rank at different positions at Google, with one ranked much higher than the other? The appearance of a web site doesn’t tell the whole story. Search engine rankings are a result of how a web site is designed, not how it looks.
Search engine-friendly design is the foundation of search engine optimization. Over 95% of all web sites were built at least 5 years ago with old technologies that make it difficult for search engines to understand the web sites. The design and architecture of your web site has a large impact on:
- How many pages search engines can index
- What keywords search engines can read
- What keyword searches your web site has the highest relevance
- How frequently your web content is updated
- How often search engine robots read or index your web site
SEO Starts With Search Engine Friendly Web Design
If your web site was created more than 3 years ago, chances are that your web site does not meet the latest search engine and web design standards. Over 95% of all web sites are built with outdated technologies which make it very difficult for search engines to understand the nature of a web site. A large number of brand-new web sites are built with outdated web technologies as well.
- Why can’t search engines understand a good-looking professionally designed web site? Search engines read web sites very differently from human visitors. What looks beautiful and clear to you may look very confusing to search engines.
- Why can’t my web designer build a web site that can be understood by search engines? The truth is that 90% of web designers and web design companies are clueless about search engine optimization. Their top priority is the look and feel of the web layout, not search engine optimization. So, their works often come at the cost search engine friendliness.
- Why can’t my SEO optimizer design my web site? An SEO company that has the capability of building professional web sites is very hard to come by. Web design and SEO are completely different trades. SEO optimizers think very differently from web designers, since SEO is all about mathematics, algorithms and numbers.
If you are looking for a company that specializes in both search engine optimization and web design, you have come to the right place. We design web sites that are easy for search engines to understand and our SEO experts then increase and maintain your high rankings. We have helped a wide range of companies with exceptional results! We can do the same for you!
SEO Web Design Makes a Web Site Easy for Search Engines to Understand
One common cause of low search engine rankings of a web site is that search engines simply don’t understand the content of the web site. Most web design companies or web designers focus on making a web site appealing to human visitors. Search engines use software to read web sites, not human readers. These search engine software have a very limited ability in understanding what may be obvious to human readers.
- How do search engines read web contents? – Search engines do not see what human visitors see at a web site. Search engines index web sites and web pages by sending software robots or spiders which fetch web content into the search engine databases. A search engine spider is a software program that automatically scans and extracts web content from web pages. Web texts, graphics, animations that are readable to human eyes may be invisible to search engine spiders. The key task of SEO web design is to ensure that the important web content is readable to both human visitors and search engine spiders.
- How does a search engine spider navigate its way around a web site? – Human visitors can click on a web site’s menu buttons to go from one page to the other. Spiders can’t click on the buttons, instead, they follow links that guide them from the home page to the other web pages. A search engine friendly navigation structure creates such an internal linking system that makes it easy for spiders to browse the entire web site.
- How do search engines find and evaluate the importance of keywords? – SEO web design plays an important role in placing the right keywords that can be read and evaluated by search engines. Not all the keywords on a web page are the same. Where and how many times the keywords appear are crucial for search engines to determine their importance. Your target keywords may be present in the page title, links, headings and body text. In general, keywords near the top of the web page are regarded more important. Fitting the right keywords naturally into web pages is an essential part of SEO web design.
- How is SEO web design different from template-based web design? – Templates are created to make creating web sites easy, but they make it very difficult for search engines to extract the right information from these template-based web sites. Most of the commercial web templates only focus on the look of the web sites, instead of search engine optimization, and they are loaded with messy codes and outdated techniques.
SEO web design aims at high search engine rankings from the start. From site planning to design implementation to web maintenance, search engine optimization is one of the top priorities. SEO web design is customized for each site based on the web site’s business goals, the target keywords, the web functions and user experience. In addition, SEO web design employs cleaning coding to make it easy for both the visitors and search engines to find the relevant information.
Premier SEO Web Design Company – Minneapolis St. Paul, Minnesota
Our search engine friendly web design serves as the foundation of our SEO service. Our top-notched web designers build web sites that look professional, attract visitor attention and provide a strong online business presence. What separates us from other Minneapolis web design companies is our strong ability to design SEO friendly web sites from ground up.
If your long-term goal is to attract new business through search engine optimization marketing, it is smart to choose a web company that offers web design that meets the latest search engine standards, otherwise, you may need a costly site rebuild in order for search engine optimization to work.
Search engine technologies evolve fast and it is critical for keep your web site up-to-date. If you believe that your web site is build-it-once-forget-it-forever, search engines will forget your web site forever. In 2009, Google revised its ranking algorithm for 550 times. If your web site was built 5 years ago or with technologies that are outdated, it will be more and more difficult to stay ahead of your competition that employs the latest web technologies.