AdWords Pay Per Click Management – Minneapolis St Paul, MN
If your company has been having great success with organic search engine optimization, you may start wondering how to take your search engine marketing to the next level. The answer is pay per click or Google AdWords.
Pay per click (PPC) is a form of search engine advertising that can bring target audience to your web site. With a pay per click campaign, your web site is listed at the top of search results when a user conducts a keyword search. You can instruct search engines to display your web site only when certain keywords or keyword phrases relevant to your business are searched. Search engines only charge you a fee when a user comes to your web site by clicking your ad listing.
Google, Yahoo and Bing are the three main providers of pay per click service. As a business owner, the only PPC service that truly matters is Google AdWords. As nearly 70% of all searches are conducted at Google, AdWords has become the most important player in the PPC market. Therefore, your PPC campaign should focus on maximizing your business exposure through AdWords.
Why Should PPC and SEO Work Together?
No matter how well your web site is optimized, it is very difficult or impossible for a single web site to rank at the top for all the desired keywords. It is especially true for companies that offer a long list of products or services and for companies that want to have high exposure nationwide. In such cases, running an effective PPC campaign can add to your SEO success and bring more target traffic to your web site.
Many business owners make the wrong assumption that search engine users don’t pay attention to the pay-per-click advertisements. Some even consider the web sites listed in the pay-per-click section not as legitimate as those listed in the organic search results. As the pay-per-click technology evolves, search engines are able to deliver more accurate PPC listings to users. More and more users are finding the PPC listings useful. Up to 30% of search engine users do click on the pay-per-click listings. Given the fact that tens of billions of searches are conducted at Google alone each month, ignoring 30% of search engine traffic can give your competitors a strong edge.
When a PPC campaign is well-managed, pay per click can be just as cost-effective as search engine optimization. We have been managing PPC campaigns for national companies and local companies in the Minneapolis St. Paul market. Base on our clients’ experiences, the return on investment for PPC is comparable to that of SEO.
Google AdWords Pay Per Click Gives You More Controls Than Organic SEO
Organic search engine optimization takes time to implement, depending on the industry and the competition. Sometimes it takes months or longer to gain top rankings. In contrast, a pay-per-click campaign can be set up and started within 10 minutes. Once your PPC campaign starts, you have the opportunity to attract traffic to your web site. PPC has more advantages, including:
- You control the timing of your pay-per-click campaign. For many businesses, timing is a critical factor of their marketing. For example, a law firm that specializes in drug recall lawsuits needs immediate exposure at Google as soon as FDA recalls a drug. Such a time-sensitive nature can make it impossible for SEO to works its magic. However, using PPC can yield instant results.
- You control which geographic regions to run your campaign. AdWords allows you to specify which regions in the US or the world to display your advertisement. If you have been having great success with your products in Minneapolis St. Paul Minnesota, you may want to test if your products can sell in other states or cities. With AdWords, you can set up a campaign that targets another state or city.
- You control your budget. Whether you can afford $10 a day or $10,000 a day, AdWords lets you decide how much you would like to spend. If your business is seasonal, you can increase your spending at your peak season, and lower your budget when things slow down.
- You can control the exact keyword phrases that trigger the display of your advertisement. For organic SEO, what keyword phrases that your web site is ranked is controlled solely by search engines. However, with PPC, you decide what keywords you want your advertisements seen by searchers.
- You can specify the exact message in your advertisement. In your PPC listings, you can choose to communicate with your prospects through your own messages. With AdWords, you have total control of these messages. If one message works better than others in convincing your prospective customers, you can pick out the winner and drop the low-performing ones.
AdWords Pay Per Click Experts Save You Money – Minneapolis St. Paul, MN
Google AdWords is more complicated than most business owners think. Over 80% of business owners think they can manage their AdWords campaigns all by themselves to save money. However, most of them find out the hard way that their lack of knowledge of how AdWords operates costs them a lot of money. The common assumption is that AdWords is a bidding war – the higher price you bid on keywords, the higher positions of your listing at Google. In fact, your bidding price is only one of hundreds of factors that determine your listing positions.
When managed smartly, your AdWords budget can be reduced by at least 50%. You can pay less per click and force your competitors pay twice or 3 times of what you pay. Our pay-per-click experts have been helping clients save their AdWords budgets while getting strong results. If you have been running AdWords yourself, it is time to find out how much you can save.