• SEO Optimization Consulting
• Content Management SEO
• Web Design for SEO
• Search Engine Marketing
• Web & SEO Copywriting
• Client SEO Success
• SEO Marketing Company

• 5 SEO Mistakes to Avoid
• 8 Steps to SEO Success
• 5 Most Asked SEO Questions
• 5 Biggest Web Design Mistakes
• SEO & Internet Marketing
• SEO Insider's Tips
• Request Our SEO Guide

Best SEO Agency – Minneapolis St. Paul, MN

Search engine optimization is relatively new and the field is filled with hypes. We talk with business owners in Minneapolis St. Paul and around the country and have gained the first-hand knowledge of many of the SEO mistakes made by business owners. SEO mistakes are very costly. Each year, billions of dollars are spent on correcting mistakes made to business web sites.

If you have been working with an SEO agency for a long time, but have yet to see any noticeable results to your rankings, web traffic, leads or sales, there is a good chance that you have made one of the SEO mistakes listed below. It is never too late to get your search engine marketing on the right track. Talk with one of our SEO specialists and get a free analysis of your web site.

SEO Mistake 1 – Choosing the wrong SEO agency

There is no shortage of agencies that claim they can optimize web sites for high search engine rankings. Some so-called SEO agencies “guarantee” ranking results or use unethical techniques that end up hurting a web site’s rankings. Some of these agencies are simply web design or traditional advertising agencies that have little knowledge of how search engines work. Hiring the wrong SEO agency has cost many companies large amounts of their marketing dollars.

If you are new to search engine optimization, it can be difficult to tell which SEO agency can truly deliver the result that your business deserves. Before you make your decision, we highly recommend that you:

• ask for ranking samples of the web sites optimized by the SEO agency
• see if you can find the SEO agency at search engines, especially Google
• check if you can find the SEO agency’s client web sites at search engines
• request references and talk with the SEO agency’s clients

SEO Mistake 2 – Relying on your web designer for search engine optimization

Many business owners assume that their web designers are also SEO experts. Asking a web design agency to optimize a web site is no different from asking a dentist to perform a heart surgery. Web design agencies are simply not qualified to handle search engine optimization. Web designers are trained to build web sites that look professional to human visitors, whereas search engine optimizers are skilled at making web sites “look professional” to search engines. If you understand the value and importance of search engine optimization, talk to an SEO professional, not a web designer.

SEO Mistake 3 – Treating search engine optimization separate from web design

Many business owners regard SEO as a separate process done after the web site is built. Such a mistake can be very costly. Search engine optimization works best only when a web site is built to meet search engine standards. Search engines read web sites differently from human visitors. Two web sites can look identical to you, but totally different to search engines. If a web site is not built to be readable by search engines, it needs to partially or completely redesigned. Such a rebuild can easily double the cost of your web design.

SEO Mistake 4 – Targeting the wrong keywords

Some business owners and web designers often guess the keywords used by potential customers, without conducting a thorough keyword research. Keywords used by web searchers can be quite different. Careful keyword research will uncover the keywords used and the relative importance of each keyword. It takes extensive SEO expertise and experience to find out the right keywords for SEO.

SEO Mistake 5 – Ignoring the visitor-to-customer conversion

Some business owner focus on getting traffic, without putting much effort into turning the visitors into customers. We all have walked into a new store without buying anything. The same is true for web visitors. Getting visitors to your web site is just a beginning. If a visitor leaves your web site right away, it is an opportunity lost. In order to convert a visitor into a customer, your web site needs to be informative about your products and services, offering strong incentives, and giving visitors an easy pleasant experience. The biggest turn-off for visitors is self-centered promotion. Your future customers care about what you can do to help them, not who you are and what you like to do.