Search Engine Marketing SEO & PPC – Minneapolis St. Paul, MN

With billions of keyword searches conducted at Google every month, consumers are actively looking for products and services at search engines. More and more companies have realized the importance of increasing their exposure at search engines like Google, Yahoo and Bing. However, not all web sites are created equal. Some web sites have top rankings for highly searched keyword phrases and these web sites can be easily found by consumers; other web sites are nowhere to be found. Based on numerous studies of web user behavior, it is clear that only web sites that rank on the first page of search results have a chance of being found. Users rarely go to the second page of any search results. In addition, the No.1 rankings bring 3-4 times more traffic than No. 5 rankings.

The question that every business owner faces is how to increase their web sites rankings and maximize their visibility. Organic search engine optimization (SEO) and pay-per-click (PPC) advertising are the two most effective ways achieve top rankings and capture consumer’s attention. SEO and PPC are the foundation of a successful search engine marketing campaign.

We saw a significant increase of the number of visitors from Google and Yahoo within 3 months. Now, 6 months later, our website’s traffic has tripled. For most of our targeted keywords, our rankings have been consistently at the top, with many No. 1 Google rankings. These top rankings and the increased traffic have translated into more local and national clients, more job candidates, faster recruiting process and better profit for our company. Our website has become our best resource for our recruiting and marketing. – Susan M., CEO, HR Executive Search Firm, Minneapolis, Minnesota

SEO Is the Most Important Search Engine Marketing

Search engine optimization and pay-per-click advertising are two different marketing venues. Search engine optimization increases a web site’s organic rankings which are not a result of the fees paid to search engines. When implemented the right way, SEO brings the more traffic than pay per click because 70-80% search engine users ignore the pay-per-click ads. SEO is often considered a long-term investment because the longer the SEO campaign, the better rankings you will get.

A web site is not born with top rankings at Google. Reaching to the top for targeted keyword searches requires:

In-depth analysis of your industry and competition.
Careful selection of your target keywords.
Smart placement of the target keywords into your web content.
Search engine-friendly web design.
Analysis of visitor behavior and monitoring of web traffic.
Ongoing SEO effort to increase and maintain top rankings.

Search engine optimization requires extensive knowledge and experience to make it work. Amateur mistakes can hurt your rankings and cost much more to correct. Many business owners hire their web design company for the SEO job, without realizing that SEO and web design are completely two different trades. Over 95% of web designers and web design companies are clueless about SEO.

Using Pay Per Click to Maximize Your Search Engine Marketing

Pay-per-click advertising can supplement your search engine marketing. With pay-per-click, you can bid for your target keywords and have your ads displayed when users search for those keywords. You only pay search engines a fee when a user clicks on your ad. About 20-30% of search engine users click on paid listings. Given the large volume of keyword searches at search engines every day, the additional pay-per-click traffic can further enhance your SEO marketing.

Many business owners have tried managing their pay-per-click campaigns themselves, only to find out that the bidding prices keep going up. Google AdWords, the biggest player in the pay-per-click market, is just about bidding prices. Many factors can influence the ad position and the cost per click. Knowing how to improve your rankings while reducing your cost is what gives you a strong competitive edge with your AdWords marketing. If your AdWords campaign is well-run, you can pay only a fraction of what your competitors are paying while getting the same or even better traffic.

Search Engine Marketing Experts – Minneapolis St. Paul, Minnesota

Our search engine marketing experts have been helping clients with strong SEO campaigns and smart pay-per-click management. As a result, our clients have been gaining dominance in both organic search engine rankings and paid listings. We combine SEO and PPC to give our clients higher exposure that has produced dramatic results in leads, sales and revenue.

To make search engine marketing working for you, you need top-rated experts on your side who can outsmart your competition. SEO and PPC are more complicated than most people think. Planing, designing and implement search engine marketing strategies requires years of real-world experience. If you are thinking about trying search engine marketing, call us and our SEM experts will provide you an in-depth analysis of what needs to be done.