Search Engine Optimization Service Overview
Here are the 8 important steps that our SEO experts take to create top rankings for your business faster and keep them high longer:
- Competitive analysis - study competing web sites and their optimization strategies
- Keyword research - identify and select the right keywords for your web site
- Content creation - generate the right content for both visitors and search engines
- Keyword integration - optimize the web site with target keywords
- Search engine submission - submit web sites to major search engines
- Link building - create a synergy on the internet to boost search engine rankings
- Traffic monitoring - analyze search engine placements and web traffic
- Ongoing maintenance - keep top rankings stable over an extended period
SEO Step 1 - Competitive Analysis
Which web sites have consistent top rankings, and how did they get there?
Our SEO competitive analysis provides extremely valuable insights about your competing web sites, including the optimized keywords, the web site architectures, the strength of their online presence, the user-friendliness, the size of each web site and the age of each web site. With this information, we will have a clear picture as to why these competing web sites are successful at search engine ranking. We will also gain a solid understanding as to what works and doesn't work for your industry. We then inform you how strong the competition is, how long it may take your web site to reach to the top, what changes to your website may be necessary, what your SEO strategy should be, and how aggressively your SEO campaign should be.
SEO Step 2 - Keyword Research
Do you know what keyword phrases web searchers use to find your business?
Keyword research involves uncovering and selecting the most appropriate keywords that will be used to gain the maximal SEO results. The keyword phrases used by those who have an in-depth business knowledge may be quite different from those used by consumers. Our SEO experts use the most powerful authentic keyword research tool provided by Google to sort out the most popular search terms related to your business. We compare these popular search terms with those supplied by you and come up with a highly refined list of keywords for our search engine optimization. Targeting the correct keywords is critical to your SEO success.
SEO Step 3 - Content Creation
What web content captures visitors' attention and keeps them interested?
On average, a visitor spends 20 seconds at a web site. A well-written web site can make an effective business presentation within such a small time window and convince the visitor to stay longer and learn more about your business. If writing for your business audience is not your expertise, our experienced writers can help you create web contents that explain your services and products in a clear easy-to-understand fashion. More importantly, our content creation aims at convincing your web visitors to hire your services or buy your products so that your visitor-to-customer conversion ratio increases.
Search engines do not read the web contents as human readers do. Thus, another important aspect of writing for your website is to create search engine optimization friendly contents. A well-optimized web site should have the right keywords in the right places. Our SEO copywriting service generate the perfect content which is easy for search engines to understand the nature of your business.
SEO Step 4 - Keyword Integration
Are you impressed by web sites stuffed with keywords that make them unnatural?
Web visitors look for keywords that they use to find your web site. Search engines gain a good understanding of your web site by extracting the important keywords. However, not all keywords on your web pages are equal. Search engines have sophisticated algorithms that take into account the keyword number, placement, and repetition. It is an intricate art to get the keywords in the right place to make the page content more relevant for certain keyword searches.
SEO Step 5 - Search Engine Submission
Do you know the best way to submit your web site to search engines?
There are many free search engine submission services that claim to submit your web site to over 100 search engines and directories. These free services do more harm than good. Search engines have smart ways to discover new web sites or web pages without the need of submitting a web site or individual web pages. Taking advantage of this ability, we invite all search engine spiders come to your web site. This works faster, more effectively and more naturally.
SEO Step 6 - Link Building
How do search engines tell you are who you say you are?
Through links placed outside your web site, search engines verify that your web content is accurate and relevant. Building quality links pointing to your web site is one of the most effective search engine optimization techniques. Not all links are the same. A quality link can be worth a thousand low-quality links. Our SEO experts have developed our unique link building techniques that work fast and have a long-lasting SEO impact. Our clients' tremendous successes are a direct result of our superior link building techniques.
SEO Step 7 - Traffic Monitoring
Do your high rankings bring more leads and sales?
Getting No. 1 search engine rankings is only a means to drive more customers to you, away from your competitors. The ultimate goal of our search engine marketing campaign is to increase your sales. Top rankings do not always guarantee increase sale's volumes. By monitoring your web site traffic, we gather a wealth of information about where your visitors come from, what keywords they use to find you, which search engines refer the visitors, how much time visitors stay at your web site and which web pages attract more attention. This information helps you understand what visitors like and dislike. Visitor behaviors provide the most valuable insights about how to enhance visitor-to-customer conversion.
SEO Step 8 - Ongoing Maintenance
Do you want long-lasting top search engine rankings?
Reaching the top of search engines may not be as difficult as you think. However, staying at the top takes an ongoing effort. Your site's rankings may change due to many factors, including changes of search engine ranking algorithms and changes of competing web sites. Our SEO experts always stay on top of these changes and keep you ahead of your competitors. Having top rankings for 50 sets of keywords, instead of 5, can mean a big jump in sales. Another goal of our SEO maintenance is to have your site ranked at the top for more keyword combinations. All our clients have seen the benefit of our approach and witnessed the steady increase of their web traffic over time.