Can Your Web Site Impress a New Visitor in 20 Seconds?
Most business owners assume that visitors take the time to explore their web sites. In reality, a visitor spends an average of 20 seconds at a web site.
- Can your web site make a great first impression about your business in 20 seconds?
- Does your web design clear and simple?
- Do you know what visitors are looking for when they come to your site?
- Do you know how many visitors leave for your competitors' web sites?
Web design is about convincing visitors to make a "buy" decision at your site. Web design is never about creating a "cool-looking" web site that impresses no one but yourself and your web designer. Simple web sites are far more effective than complicated ones.
Would you spend 20 minutes or even 5 minutes at a web site if the site isn't clear or doesn't have what you are looking for? It may not be difficult to understand that web visitors are extremely impatient. They don't have the time to think, they don't want to learn, and they leave your site without hesitation if you force them to think and learn about your site.
So, how do you communicate effectively with a first time prospective customer? Make your web design simple! The beauty of simplicity goes a long way in keeping a prospect staying at your site and learn more about what you have to offer.
Top 5 Reasons Why Your Web Site Doesn't Generate Leads or Sales
- You don't treat your web site as your sales team. Imagine having a sales team working tirelessly 24 hours a day for your company. This is exactly what an effective web site does, based on our clients' experiences. If you want exceptional results from your web site, you need to treat your web site seriously. Many business owners hire a friend or brother-in-law to design their business web sites. In most cases, they get exactly what they put in, which amounts to almost nothing.
- Your web site was designed to please you, not your visitors. 99% of business owners are directly involved in making web design decisions. It is understandable that you want to have a web site that looks right to you. The obvious question is: is the web site designed for you or for your customers? If it's for your customers, shouldn't you make sure they like the site first?
- Your web designer doesn't understand web marketing. Most web designers focus primarily on their own design tastes or ideas, without paying attention to user experience. Web design is all about marketing. The key is to understand what your customers do and want when they come to your site. It takes expertise in web marketing to design a web site that talks directly to your customers.
- You don't know what your visitors like or don't like about your site. Unlike other advertising media like TV or Yellow Pages, a web site allows user interaction. So, what a visitor does or doesn't can tell you whether your web site works or not. Most business owners are not aware that you can monitor and study everything visitors do at your site. Such information provides valuable feedback for improving your site.
- You build your web site once and forget it for the next 5 years. Do you hire a sales staff and won't talk with them for 5 years? Building a successful sales team doesn't just happen in one day, neither does creating a revenuing-generating web site. If you want to stay ahead of your competition, you need to continuously improve your site.
Increase Your Sales by 300% in 3 Months?
The ultimate goal of web design and search engine optimization is to increase your leads and sales. Nothing will happen unless your prospective customers contacts you or place orders online. The ultimate challenge every business owner faces is how to convert a first-time visitor or a repeat visitor into a customer.
99% of business web sites have a conversion rate of less than 1%. That means, 99 out of 100 visitors leave a web site without initiating a contact or placing an order. If your web site's conversion rate is 1%, all you need to do to triple your sales is to turn 3 out of 100 visitors into buyers.
If you have ever spent much time online, you'd agree that just about every web site talks endlessly about what a great company it is, how wonderful its products or services are, how high its reputation is, how excellent its customer service is, plus a long list of reasons why every visitor should do business with them. If your web site talks only about yourself, how would you expect the visitors to tell why your company is a better choice? This hard sell approach turns visitors off. People love to buy, but hate to be sold.
Web users don't care much how great your company is, but what you can do for them. One way to let prospects know that you have no other companies can offer is to provide the right answers or information they are looking for. It is not always easy to come up with what customers are looking for, but with in-depth research, you can impress your customers with your sincerity in educating them, instead of selling to them.
To increase your web conversion rate, you must remove all the hurdles that prevents users from have a pleasant experience at your site. Make sure you have:
- proof-read your content and corrected all typos.
- increased the readability of your web pages by have the right contrast.
- cleaned up the home page cluttering and make it easy for visitors to navigate.
- made it easy for visitors to contact you.