Web Design Service – Minneapolis St. Paul, Minnesota
Can Your Web Site Impress a New Visitor in 20 Seconds? Most business owners assume that visitors take the time to explore their web sites. In reality, a visitor spends an average of 20 seconds at a web site.
- Can your web site make a great first impression in 20 seconds?
- Is your web design clear and simple?
- Do you know what visitors are looking for when they come to your web site?
- Do you know how many visitors leave for your competitors’ web sites?
Would you spend 20 minutes or even 5 minutes at a web site if it isn’t clear or doesn’t have what you are looking for? Web visitors are extremely impatient. They don’t have the time to think, they don’t want to learn, and they leave your web site without hesitation if you force them to think and learn about your web site.
So, how do you communicate effectively with a first time prospective customer? Make your web design simple! Web design is about convincing visitors to make a “buy” decision at your web site. The less time visitors need to find out what they are looking for, the more likely they will buy from you. The beauty of simplicity goes a long way in keeping a prospect staying at your web site and encouraging the visitor to learn more about what you have to offer. Web design is never about creating a “cool-looking” web site that impresses no one but yourself and your web designer.
Top 5 Reasons Why Your Web Site Doesn’t Generate Leads or Sales
- You don’t treat your web site as your sales team. Imagine having a sales team working tirelessly 24 hours a day for your company. This is exactly what an effective web site does, based on our clients’ experiences. If you want exceptional results from your web site, you need to treat your web site seriously. Many business owners hire a friend or brother-in-law to design their business web sites. In most cases, they get exactly what they put in, which amounts to almost nothing.
- Your web site was designed to please you, not your visitors. 99% of business owners are directly involved in making web design decisions. It is understandable that you want to have a web site that looks right to you. The obvious question is: is the web site designed for you or for your customers? If it’s for your customers, shouldn’t you make sure they like your web site first?
- Your web designer doesn’t understand web marketing. Most web designers focus primarily on their own design tastes or ideas, without paying attention to the user experience. Web design is all about marketing. The key is to understand what your customers do and want when they come to your web site. It takes expertise in web marketing to design a web site that talks directly to your customers.
- You don’t know what your visitors like or don’t like about your web site. Unlike other advertising media, such as TV or Yellow Pages, a web site allows user interaction. So, what a visitor does or doesn’t can tell you whether your web site works or not. Most business owners are not aware that you can monitor and study everything visitors do at your web site. Such information provides valuable feedback for improving your site performance.
- You build your web site once and forget it for the next 5 years. Do you hire a sales staff but won’t talk with them for 5 years? Building a successful sales team doesn’t just happen in one day, neither does creating a revenue-generating web site. If you want to stay ahead of your competition, you need to continuously improve your site.
Increase Your Sales by 300% in 3 Months?
The ultimate goal of web design and search engine optimization is to increase your leads and sales. Nothing will happen unless your prospective customers contacts you or place orders online. How do you convert a first-time visitor or a repeat visitor into a customer?
- 99% of business web sites have a conversion rate of less than 1%. That means, 99 out of 100 visitors leave a web site without initiating a contact or placing an order. If your web site’s conversion rate is 1%, all you need to do to triple your sales is to turn 3, instead of 1, out of 100 visitors into buyers.
- People love to buy, but hate to be sold. If you have ever spent much time online, you’d agree that just about every web site talks endlessly about what a great company it is, how wonderful its products or services are, how high its reputation is, how excellent its customer service is, plus a long list of reasons why every visitor should do business with them. This hard sell approach rarely works.
- Web users don’t care how great your company is, but what you can do for them. One way to let prospects know that you have something no other companies can offer is to provide the right answers or information they are looking for. It is not always easy to come up with what customers are looking for, but with in-depth research, you can impress your customers with your sincerity in educating them, instead of selling to them.
4 Quick Tips to Double Your Web Conversion
To increase your web conversion rate, you must remove all the hurdles that prevent users from having a pleasant experience at your site. Make sure you have:
- Proof-read your content and corrected all typos.
- Increased the readability of your web pages by having the right contrast.
- Cleaned up the home page cluttering and made it easy for visitors to navigate.
- Made it easy for visitors to contact you.
Not all Minneapolis web design companies are created equal. Most web sites are designed NOT for the consumers, but for the web designers themselves. Only consumer-oriented design makes a strong impression to your prospects. At Site Revamp, we have researched extensively on what visitors do and don’t at web sites. With that knowledge, we design and build web sites that connect your business with your customers. Call us in the Minneapolis St. Paul area for a free web design consultation.