Web SEO Copywriting Service – Minneapolis St. Paul, Minnesota
Like most business owners, you may think you know how to write the web content that provides good information to your audience and matches the image of your company. Unfortunately, like most business owners, you have no clue on how to write useful web content. If you don’t believe this, just take a look of your web site and other business web sites to see how much of the web content is consumer-oriented and how much is self-centered. Consumer-focused web content addresses the concerns of its target audience first in order to build trust and confidence in the mind of potential customers. In contrast, self-promoting web content turns visitors away.
Even if you are a good copywriter who has extensive experience writing traditional marketing materials like brochures and newsletters, do you know how to write web content that allows search engines to understand the nature of your business? The way search engines read a web site is very different from the way that a human reader reads. As search engines read through web pages, they extract keywords that will be used to evaluate what keywords or keyword phrases a web site should be ranked for. To achieve top search engine rankings, it is critical to write the web content with the target keywords in mind.
Writing for search engine optimization is a highly specialized skill. As a full-service SEO company, we offer top-quality copywriting for web sites:
- Creating original keyword-rich web content for new web sites
- Rewriting web content for existing web sites and providing keyword optimization
- Covering a wide range of topics and subjects
- Writing fresh blog entries
Why Hire a Professional SEO Copywriter?
Web Site Content – Your Best (Or Worst) Salesman – In today’s marketplace, your web site is the first, and often the only, contact between your business and current and potential customers. Where customers used to just call you or walk into your business, they now visit your business on the Internet. The parallels between brick and mortar businesses and web sites are striking.
A successful brick and mortar business is well designed, with a layout that leads customers into and through the business. It’s staffed by courteous, well-groomed, knowledgeable salespeople, ready to help customers find what they need and encourage them to close the sale. These basics apply to both goods and services. To be successful, all of those factors have to come together to convince the customer to open his wallet.
A successful web site is much the same. It has an appealing graphic design, plus features that guide the visitor through its pages. The sales staff, however, is replaced by the web site’s content. If it’s well written and carefully planned, that content helps visitors find what they need and encourages them to become paying customers.
Web Copywriting – The Good, The Bad, And The Ugly
Imagine going into a brick and mortar store and finding a sales staff that is wearing dirty clothing, has poor grooming, and projects an unfriendly and insolent attitude. You’re likely to turn around and move on to another store, right? It doesn’t matter how well designed the store is or how effective its layout is. You’re out the door. If your business was like that, you’d have to do some firing or you’d soon be out of business.
The same thing applies to the content on your web site. If a visitor finds poorly written content that doesn’t effectively lead them through the site or, worse, finds badly spelled, poorly punctuated, and ungrammatical content, a quick click of the Back button will take the visitor off your site in the blink of an eye.
In both situations, the customer is gone. You can’t make a sale to a customer who’s not there. Your business’s web site needs excellent content in the same way the brick and mortar store needs excellent staff.
SEO Copywriting – Amateurs Need Not Apply
Designing a web site is a specialized skill, and making it look and work right is a job for a professional. The same is true of the content of your web site. Your web site deserves both professional design and professional content. Choosing a content provider is just as important as choosing a web designer.
A seasoned, professional SEO copywriter has learned the tricks of his trade. He or she knows how to create compelling, flawless copywriting that sells. It takes years to develop the skills and background knowledge needed to produce web content that works to keep visitors reading and leads them through the site, finally converting them from browser to customer.
Too many business web sites are written by business owners, web designers, or inexperienced writers. That’s a mistake. Business owners don’t have the time needed to create web content, even if they’re good copywriters. Web designers are experts at putting together a graphic design and implementing web technology, but aren’t necessarily talented copywriters. Inexperienced writers, even students from the local university, just don’t have the experience needed to create compelling content that accomplishes your goals.
Professional Content Needs Professional Copywriters
Whether you’re creating content for a new web site, adding new pages to an existing site, or rewriting a poorly written site, choose a professional for the job. It will cost a little more up front, but the results will pay off for the long term.
When evaluating a web or SEO copywriter, look at several samples of the writer’s work. It should lead you smoothly through the text and be absolutely free of errors. The writer you choose doesn’t need to be an expert in your type of business, but should have a good understanding of it. Ask questions to evaluate his or her knowledge.
You can expect a professional web or SEO copywriter to produce work on time, on budget, and in a format that your web design team can quickly integrate into the site design. Once the site is up, that content will serve as your site’s sales staff – well-groomed, friendly, and highly effective in motivating the customer and closing the sale.