Traditional Advertising vs Search Engine Optimization
- Do you think people remember radio and TV commercials?
- Can you afford newspaper and magazine advertising?
- Do you know why search engine marketing is your best investment?
Help Your Customers Find You
Can potential customers find your business? Every day, millions of people, both locally and around the world decide where to purchase products and services that they need. The goal of all marketing strategies is to help them choose your business over all the others. Are you using the most effective marketing? If customers are flocking to your business today, they’re finding you at the time they need your products and services. If they can’t find you, they find your competitors. Our search engine optimized websites give our clients in Minneapolis St. Paul and nationwide a powerful edge.
In the past, Yellow Pages, radio and TV commercials, along with newspaper and magazine advertising served to reach out to consumers. Relying on those outdated strategies today is a recipe for failure. Now, potential customers use Google, Bing and Yahoo almost as their exclusive source for information. They type keyword queries on their computers and smart phones. Instantly, they get many choices of companies that supplies the desired products and services. Google works very hard to present the most relevant results to its users, so the top three results gets almost all of their visits. Here are the facts about why search engine marketing succeeds while old-school advertising fails miserably:
When was the last time you used the Yellow Pages? Now that telephone companies no longer automatically deliver phone directories to their customers, there’s simply no reason to use this costly, antiquated advertising medium. Even internet Yellow Pages, with their skimpy, poorly designed pages, can’t compete with information-packed websites, optimized for top Google placement. Our satisfied clients’ websites show up at the top of search listings and capture potential customers at the moment they’re actively looking for products and services. By putting your marketing investment to work through effective search engine optimization, you get more profits while saving costs.
Do you remember radio and TV commercials? Advertising managers for radio and television stations talk about reach and viewers and listeners. Here’s the truth: Most people hear radio commercials while they’re distracted by something else, like driving. Today, most drivers are tuned into satellite radio. You can’t possibly afford to reach all radio listeners. TV viewers have hundreds of channels available, and mentally tune out your commercials. They’re not thinking about the products and services while watching their favorite programs. When they need something, they search on their computers or smart phones. Our superbly designed and optimized websites are at the top of Google listings so that customers consistently find our clients.
How much time do you spend reading newspapers and magazines? Newspaper and magazine circulations have plummeted. Only a few business types, like department stores and supermarkets, along with car dealers, ever benefit from the costly ads in these media outlets. Most people ignore advertisements, and only a tiny minority of people read them at all. People today go online to get the up-to-date information they need. Why waste your advertising budget to reach only a tiny segment of those potential customers? Our powerful SEO strategies will help your company reach those motivated customers.
Direct Mail, Email and Telephone Marketing Deplete Your Budget
What happens to most direct advertising materials? They end up in the trash can or are rejected immediately. Over 95% of these expensive marketing tools are dismissed without even a look. Most people dislike them. Businesses use them out of desperation when their other advertising methods fail to generate new revenues. Why would you spend another penny just to annoy your potential customers? Your top-notch SEO website will get visits from motivated people who are actively seeking your products and services. It will give them the information they need and motivate them to make a purchase. The high-percentage conversion reduces wasteful spending and avoids hit-or-miss advertising.
Twin Cities Best SEO Firm – Minneapolis St. Paul, MN
Old-fashioned advertising is inefficient. It fails to reach potential customers and clients at the time they’re interested in your products or services. Stop paying too much for too little return. Instead, invest in presenting your message to customers exactly when they’re looking for it and get maximum impact. Site Revamp’s team creates business websites that incorporate thoroughly researched SEO to get top search engine placement. When visitors arrive, they find the information they need and useful content that converts them into your newest customers and clients. At the lowest cost per customer acquisition you’ll find anywhere, your advertising budget works as efficiently as possible. Call us today for a free, no-obligation market evaluation and price quote. Let us show you what we have done for so many Twin Cities business clients.