Managing Your AdWords Pay-Per-Click Smartly – Minneapolis St. Paul, MN
- Should you add Google AdWords to your marketing?
- Can pay-per-click advertising replace SEO?
- Why should a professional manage your PPC campaign?
Supplementing Your SEO with AdWords to Boost Revenues
Should your business take advantage of Google pay-per-click advertising? Many businesses have tried. All too often, they give up too soon due to high cost and low conversion rates. In some industries, the cost per click can be ridiculously high, up to $100 per click. Not every click turns into a lead or a sale, so the cost of getting new business through Google AdWords can be a budget buster, if not managed well.
You don’t have to pay $10, $20 or $50 per click, though, simply because your competitors are paying that much. If you run your campaign intelligently, you can be highly competitive while paying much less per click than your competitors are paying and get better conversion rates, too. It takes expertise and experience to stay ahead of your competition and force them to pay more while you pay less. That’s where Site Revamp’s PPC management experts come in.
The Advantages of Pay-Per-Click Marketing with Google AdWords
Google optimization takes time to achieve top rankings. How long it takes for your SEO campaign to significantly increase your traffic depends on many factors. These factors can include your competition, your website history, your SEO implementation, and your keyword choices. For highly competitive industries, it may take months or longer to see ranking improvements and increased traffic. If your business can’t afford to wait, pay-per-click advertising can be an effective solution. With Google AdWords, you can start bringing visitors to your website 10 minutes after you set up your account.
Less Initial Cost
A comprehensive search engine optimization campaign requires a considerable initial investment. For some companies, especially start-ups, it may be difficult to come up with an adequate budget. In comparison, PPC does not have a large upfront cost. Instead, you decide how much you want to spend for your advertising. Many smart business owners use AdWords to generate positive cash flows for their business first. They then invest part of the revenues in organic SEO for long-term success.
It is very difficult to measure how well advertising in traditional media, such as Yellow Pages, newspapers, magazines, radio and TV, works. With AdWords, you can tell exactly how many visitors come to your website for each keyword phrase. You can also find out how long those visitors stay at your website, how many pages they view, and how many of them contact you or buy your products. That visitor information can help you fine-tune your campaign, as well as enhance your website so that the conversion rate is higher.
Valuable Keyword Information
The success of an SEO campaign depends on discovering the keyword phrases that searchers use to find you. There are several keyword research tools that make suggestions as to what keywords are searched more often. None of these keyword tools, however, gives the precise number of actual searches. For example, Google Keyword Tool shows that there are 200 searches for “Minneapolis PPC” and 150 searches for “Pay Per Click MN.” These numbers are a rough estimate at best. If you are an advertiser using AdWords, you will learn more about which keywords are most often used. In your dashboard, the number of impressions figure is a good measure of how frequently each keyword phrase is searched.
Monitoring User Behavior
Your website is central to all marketing efforts. You want prospective customers to be impressed by it and give you their business. You need to find out right away what your potential customers like and dislike. You can’t wait 6 months or 2 years to discover that your website doesn’t connect with your customers and turn them away to your competitors’. Your PPC campaign can act like a focus group study for your website and test its effectiveness within a short period of time. By monitoring your users’ behavior, you discover what pages they like, how long they stay, how easy it is for them to buy your products, how many of them leave right away and what keywords generate the most sales or leads. This information lets your web design and SEO team make adjustments for maximum performance.
Budgeting for PPC Advertising
With pay per click, you can decide exactly how much you want to spend on your marketing campaign. Whether you are a small start-up venture or a large multinational corporation, you can easily fit PPC into your overall marketing budget. At any time, you can also change your marketing budget instantly to take advantage of seasonal or special promotions.
Google AdWords Pay-Per-Click Service – Minneapolis St. Paul, MN
Pay-Per-Click is an effective way to reach out to your potential customers. At Site Revamp, our AdWords managers effectively run accounts for clients in Minneapolis St. Paul and nationwide. Combined with comprehensive SEO website design, PPC is a powerful marketing tool that offers fast performance and maximum flexibility, Compared to ineffective traditional advertising, using Yellow Pages and newspaper ads, our search engine marketing is much more cost-effective. Call Site Revamp for a free consultation. Let us create a customized campaign that matches your budget and needs.