Search Engine Marketing Combines SEO and AdWords – Minneapolis St. Paul, MN
- Where do your new customers come from?
- Why isn’t your website generating new revenues?
- Is your web designer running your SEO and AdWords campaigns?
Search Engines Are the Keys to Marketing Success
Every day, consumers make billions of searches on Google, Yahoo and Bing. Most of those searchers are looking for products and services. They’re looking for businesses like yours. Each query uses keywords, phrases and questions to find relevant information. Is your website capturing its share of this large customer base? The hard fact is that most Google users only click on websites that appear among the top three listings. If your site doesn’t appear there, chances are that only a few people will find your business. Getting top Google placement is what Site Revamp specializes in.
The question that every business owner faces is how to increase their website’s rankings and maximize the number of visits. Organic search engine optimization and pay-per-click advertising are the two most effective ways achieve that goal and capture consumer’s attention, building the foundation of a successful internet marketing campaign. Investing in these proven strategies is your best choice in staying competitive.
Search engine optimization and pay-per-click advertising are very different ways of reaching out to your customers. SEO increases a website’s organic rankings, without requiring payment for clicks. When implemented correctly, SEO delivers more traffic than PPC advertising because 70-80% search engine users prefer to click on organic listings. SEO is a highly successful long-term strategy, because the longer the campaign, the better rankings you will get. No website is born with top rankings at Google. Reaching top rankings for targeted keyword searches requires:
- In-depth analysis of your industry and competition.
- Careful selection of target keywords and phrases.
- Smart placement of the keywords into your web content.
- Search engine-friendly web design and site architecture.
- Analysis of visitor behavior and monitoring of web traffic.
- Ongoing SEO efforts to increase and maintain top rankings.
Search engine optimization requires extensive knowledge and experience to be effective. Amateur mistakes or unethical techniques can hurt your rankings and cost much more to correct. Many business owners hire their web design companies to handle their SEO out of convenience, without realizing that SEO and web design are two completely different trades. The vast majority of web designers and web design companies are clueless about SEO. At Site Revamp, we design effective websites to achieve top rankings for our clients. Our team includes SEO specialists, talented web designers, and top-quality content copywriters. We provide you a complete, integrated package that delivers increased revenues and profits.
Pay-per-click advertising can supplement your organic traffic. With PPC, you bid on your target keywords. Your ads are displayed when users search for those keywords. You only pay a fee when a user clicks on your ad. About 20-30% of Google users click on these paid listings. Given the large volume of searches every day, the additional pay per click traffic can further enhance your marketing, especially for highly competitive keywords.
Many business owners attempt to manage their own AdWords campaigns, only to find out that the bid prices keep going up while their returns on investment diminish. Google AdWords is NOT all about bid prices. Many factors can influence your ad position and the cost per click. Knowing how to improve rankings while reducing costs gives you a strong competitive edge. If your AdWords campaign is handled well, you will pay only a fraction of what your competitors are paying while getting highly qualified traffic. As a full-service search engine marketing company in Minnesota, our experts are uniquely able to maximize your PPC effectiveness while keeping your costs low.
Search Engine Marketing Company – Minneapolis St. Paul, Minnesota
At Site Revamp, our professionals are highly skilled at helping clients with strong SEO campaigns and smart AdWords management. We have helped our clients to achieve dominance in both organic search engine rankings and PPC positioning, giving our clients maximum exposure. We produce dramatic increases in leads, sales and revenue. To make search engine marketing work effectively for you, our top-rated experts can outsmart your competition and give you a competitive edge. SEO and PPC are more complicated than most people think. Planning, designing and implement search engine marketing strategies requires years of real-world experience. If you are thinking about using effective search engine marketing, call us. Our specialists will provide you with an in-depth analysis of what needs to be done to get powerful results for you.