How to Choose a Search Engine Optimization Company
- What are the hidden costs of cheap SEO?
- Why can’t a web design company optimize your website?
- What should you know about guaranteed top rankings?
The Right SEO Firm Can Maximize Your Sales and Profits
If your business is like most others, your website has little exposure on Google, Yahoo or Bing. A website that can’t be found by potential customers is worthless. For success in internet marketing, only powerful, research-based search engine optimization can get your website top rankings for the searches relevant to your products and services. That is exactly what our SEO specialists can deliver for you, just as we’ve done for so many Twin Cities, Minnesota and national businesses.
Search on Google for your exact company name. Your website will probably show up on the first page of search results. If you search for information about your products or services, though, you only see your competitors’ websites. Here’s a secret: Ranking high only for your company’s name won’t bring new customers to you. Potential customers only make generic queries. Studies have shown that over 90% of web users find products, services and information through search engines. If you can’t find your website on search engines, neither can your potential customers.
Five Steps for Choosing the Right SEO Agency in Minneapolis St. Paul
If you’re not getting the outstanding rankings, leads and sales you expect, you probably chose the wrong company to optimize your website. The problem won’t fix itself, and trusting the same people who failed you before won’t help. You need search engine optimization done properly by experts who have proven their capabilities. Here’s how to find a competent SEO company in Minnesota:
Avoid Web Design or Advertising Agencies
Search engine optimization is a highly specialized field. Web design companies and advertising agencies focus on creativity, artistry and buzz, while having little knowledge or experience in how Google, Bing and Yahoo work. Many business owners trusted their web designers or ad agencies for SEO, only to find out what a big mistake that was. Most web design and advertising agencies resort to outdated or even spam techniques to game Google rankings. The outcome is always lowered rankings and little web traffic. Take a close look at the website by the provider that you plan to hire, and if you find one or two pages about Google optimization, but plenty of information about web designs, social media marketing and general advertising services, that is a red flag.
Ask Who Will Manage Your Project
This may sound very obvious. Every search engine optimization firm should assign a true SEO consultant to your project. But in reality, some of the work is handled by an intern or outsourced to low-cost contractors in another country. In most firms, the job is done by web designers who have no training or experience in this highly specialized field. Most web designers simply use some outdated techniques that have been discredited. This kind of service can do more harm than good. Only well-researched and well-implemented SEO and keyword-rich content can get the outstanding rankings you need. Every project that Site Revamp takes on is optimized by the most experienced SEO professionals who have been providing this service since 2003.
Ask for Actual Client Ranking Samples
All SEO aims to attain top placement on Google which can be very difficult to achieve in a highly competitive industry. Over 70% of all user searches are done at Google. Insist on seeing top first-page Google rankings for multiple keyword searches for multiple clients from any firm you’re considering. If they haven’t gotten great results for existing clients, they won’t get the job done for you. We will be happy to show you our top Google rankings for our clients.
Search the SEO Firm’s Own Organic Rankings
If an SEO company can’t get their own website ranked at the top, why would you trust it to optimize your website? Try a range of searches and look at the organic listings, not paid ads. Users prefer organic listings overwhelmingly. If an SEO firm can’t get their own business top rankings on the first page of organic listings, it’s not going to get your site great rankings. Think about how you found our website. Choose wisely.
Check At Least 3 References
Search engine optimization isn’t just about increasing rankings or traffic. The ultimate goal is to generate more leads and sales. Those aren’t included in web traffic analysis reports. Only the client companies can tell you if their websites are generating revenues and profits. If a client company is very satisfied with their marketing campaigns, it is a good sign. We’ll be happy to refer you to our long-term satisfied clients for references. They’ll tell you how we’ve helped their businesses grow.
Be Wary of Cheap SEO Packages and Scams
Any reputable search engine optimization firm will quote a competitive fee based on factors like the size of the website, the competitiveness of the keywords and the aggressiveness of the marketing campaign. A 100-page website takes a lot more time for keyword research and optimization. Some industries, like real estate, are much more competitive than others. Therefore, more aggressive effort is needed for those very competitive industries. If you’re quoted a fixed-fee price, you’ll only get a worthless package that won’t get you anything. In many cases, such cheap services are based on spam techniques that can cause long-term harm. Don’t be taken in by low-ball pricing. Solid return on investment gives you true value.
Competitive Pricing for Outstanding SEO Performance – Twin Cities, MN
Don’t choose the lowest bidder! Working with the wrong search engine optimization company can be worse than throwing money down the drain. We have helped several business owners who made that mistake. Their websites were poorly handled by self-proclaimed specialists who had zero expertise or used questionable tactics. After we revamped their websites, using our time-tested strategies, they got the results they needed.
Outstanding SEO companies are hard to find. The cost of high-performance SEO is substantial. Ask yourself this: Which is more expensive – spending $5,000 on SEO to get $100,000 of new revenue or spending $500 to get nothing? Professional SEO pays for itself through increased revenues. Contact Site Revamp today for a free website evaluation and a price quote for our proven services. We’ll show you real data on how we have helped our clients. If you choose us, we’ll help you grow your bottom line.