Search Engine Optimization – Minneapolis St. Paul, MN

Are your competitors’ websites dominating on Google?
How soon should you expect better Google placement?
Why should you avoid “guaranteed” top rankings?

Learning SEO Facts Helps You Make Better Marketing Choices

You may have heard plenty about search engine optimization or SEO, but much of the information provided by your web design company or some online blogs is far from accurate. As the Minneapolis St. Paul leader in optimizing and designing websites that achieve top Google rankings, we would like to give you the truth. Our long business-building record for local and national clients demonstrates that professional SEO is the best marketing investment you can make.

Our clients consistently see higher visitor traffic, better retention on their websites and outstanding conversion rates. That produces more leads and sales and higher revenues. The information below is designed to help you make decisions that stimulate your business growth and get a leg up on your competitors.

Yellow Pages vs Google Marketing

If you’re still putting substantial marketing dollars into Yellow Pages ads, it’s guaranteed that your investment isn’t paying off any longer. Now that phone companies no longer automatically deliver these directories to customers, things will get worse. Internet Yellow Page listings, too, have proven to bear little value. A professionally created SEO and pay-per-click program, combined with a well designed website produces far more business for the same budget or less.
How to Maximize Search Engine Marketing Power

Searches at Google, Bing and Yahoo are the primary sources of new customers for most companies today. Our search engine marketing professionals will create a carefully balanced plan, using a combination of SEO and PPC AdWords to maximize your marketing power. We get top positions in organic search results and outstanding pay-per-click performance for our clients, resulting in increased leads and sales.
Why Web SEO Marketing Is Essential

The return on your marketing investment is measured by the cost of generating each lead, sale, and new customer. In today’s competitive marketplace, organic search engine optimization consistently produces the lowest cost per customer acquisition numbers, compared to all other advertising and marketing methods. Old-fashioned traditional marketing just can’t compete. Since 2003, our SEO experts have been helping businesses in a wide range of industries increase their profits, while reducing marketing cost.
Google AdWords Pay-Per-Click for High Returns

While organic SEO is the prime mover in internet marketing, many companies can also benefit from an investment in pay-per-click advertising. Especially in highly competitive business sectors, a carefully planned and executed Google AdWords strategy can deliver additional leads and customers at reasonable costs. Careful timing and strategic bidding are the keys to top performance. As a recognized leader in AdWords management, we can help you achieve your goals.
Choosing the Right CMS for Best SEO

The vast majority of business websites are designed using Content Management Systems or CMS. Many web design companies, though, use outdated CMS platforms that are incapable of producing an effectively optimized website. In many cases, we discover this when we analyze SEO performance for our prospective clients. When we do, we’re forced to recommend a complete revamp of the site design. Every website we design is specifically created to produce the highest possible Google placement.
Truth about Guaranteed SEO

Are you receiving a constant stream of emails, mailers and other advertisements from so-called “SEO Experts?” For extremely low cost, they promise to get you first page search engine rankings for your website. Do these offers have any value? Absolutely not. If you pay them, you may get a few good rankings, but only for useless search queries nobody will ever use on Google. These guarantees always fail in generating real leads and sales. This is a common scam by companies that use unethical techniques that can cause long-term harm to Google rankings.
SEO vs Newspaper, TV and Radio Advertising

The days when traditional advertising could produce a steady stream of leads, sales and customers are over. The effectiveness of Yellow Pages and newspaper advertisements and broadcast commercials have almost disappeared in recent years. Today, over 95% all prospective customers search for products and services they need on Google, Yahoo and Bing. If they don’t find your company near the top of search listings, they will certainly find your competitors. Our clients enjoy top performance and strong growth.
Choosing Professional Search Engine Optimizers

SEO works, but only if it is implemented by experienced specialists who use research-based strategies to optimize your website. Anyone can promise you search engine optimization, but few can deliver results. Most web designers, for example, offer SEO add-ons for the websites they build, but these limited packages work poorly, and some can even cause your Google rankings to go down. In the highly competitive world of search engine marketing, only top-notch professional SEO is worthwhile.
SEO Optimization Is Cost-Effective Marketing

For every marketing method, success is measured by how many new leads and customers are produced. How much it costs to generate those leads determines how cost-effective any marketing method is. Research shows that well optimized business websites deliver leads and customer action at the lowest cost of all marketing strategies. Why would you use anything else? Our clients consistently report outstanding returns from the websites we build and optimize.
Understanding SEO Is Essential for Business Owners

SEO is a complicated process, but the essentials of search engine optimization are easy to understand. Basically, a professionally optimized website helps you achieve top rankings at Google, Yahoo and Bing. Optimization involves incorporating search keywords and phrases throughout your site in ways that let Google know that your pages are the most relevant to target search queries. The complex part is in knowing how to do that. That’s our area of expertise.
Why Hire Search Engine Optimization Experts

SEO has evolved enormously since the internet began. Google, Bing and Yahoo have developed incredibly complex algorithms to determine which websites are the most relevant and useful. Trickery and deception are still used by unethical providers who try to game the systems. Google long ago learned to recognize those practices. Today, sites that use unethical techniques get very low rankings and can even be de-listed altogether.
Why Hiring a True SEO Marketing Company Makes a Difference

Truly effective search engine optimization requires a serious investment. While it may be tempting to try optimizing your own website or hiring a cheap SEO company, those strategies will not get you the high rankings you need to grow your business. SEO is a highly technical process with no shortcuts. Thorough research, experience and long training are essential to optimize a website that will rise above the competition and gain more exposure.
Optimizing for Top Google Placement

Every year, Google makes hundreds of changes to its search engine ranking algorithms. Occasionally, it makes large, sweeping changes. Only through constant study of Google’s thinking and regular SEO updates can an optimized website stay on top of search results pages. Many businesses often see their websites drop out of sight after these changes. A continuing SEO maintenance program with a seasoned professional consultant keeps your optimization always up-to-date and puts your rankings above your competition.
SEO for High Google Rankings

When consumers search for information on products and services, 60-80% of them turn to Google. They type in keywords and phrases related to their needs, and Google displays the most relevant websites. Using sophisticated algorithms, it lists the most relevant and useful websites at the top. The top three listings get 90% of user clicks. That’s why all professional SEO marketing targets Google.
Search Optimization for Strong Profits in Tough Economic Conditions

As every business knows, economic conditions are always changing. Marketing strategies that deliver a steady stream of new leads and customers are essential, whether conditions are positive or turning down. Well optimized websites consistently deliver fresh leads and sales, regardless of market conditions, both local and national. That’s because people always need products and services. When they do, they search on Google to find them. Your competitors know that. Top search rankings give you the edge.
Optimizing Your Website for Top Search Rankings

Since every business hopes to attract the most visitors to its websites, the competition for top Google placement is fierce. Each of your competitors is constantly striving to reach the top of those rankings. Effective SEO is a complex process, requiring extensive research, knowledge of Google’s algorithms, and experience in getting top rankings. It’s also an ongoing process, since changes in Google’s algorithms are constant. You need the very best SEO company to win!
SEO Marketing Pays for Itself

Far too many small to midsize businesses are still wasting their budgets on outdated and non-performing marketing strategies. They keep hoping that Yellow pages, newspaper and magazine advertisements or TV and radio commercials will start working again as they used to. Pumping money into those media today is a dead end. Our clients have learned that by shifting their marketing budget into optimized, user-friendly websites, their cost per customer acquisition goes down, their return on investment goes up, and their business experiences new growth.
Website Conversion Rate Optimization for Increased Sales

Professionally-implemented SEO and SEM are proven ways to deliver a steady stream of visitors to your website. That’s only part of the job. What happens next makes all the difference. On most websites, the majority of visitors leave within 30 seconds. That’s why our Minnesota SEO firm includes experienced web designers and marketing copywriters. The websites we build for our clients do the whole job. They attract, retain, and convert visitors. Conversion optimization is as important as SEO in driving up sales and revenues.
Monitoring Web Optimization with Google Analytics

It’s not enough just to create an excellent website and use SEO strategies to get it to the top of search engine rankings. Without constant tracking and analysis of how well it’s performing, those rankings and conversion results can start to slip. Using Google’s sophisticated Analytics tools, both you and your SEO expert can keep a regular eye on a wide range of performance data. That makes it easy to tweak the site, experiment with changes, and more. We’ll help you understand how to use this tool.
How to Pay for SEO Service Cost

Is a serious investment in SEO and pay-per-click advertising really worthwhile? There’s only one way to tell. If it produces more leads and sales, boosts your profits, and effectively increases your revenues, then the answer is yes. The results we’ve obtained for our many clients tell that story again and again. By reducing or eliminating marketing spending on outdated strategies that no longer work, our SEO service pays for itself. Then, its low cost per customer acquisition and effective production of new leads and customers produce increased revenues and profits on a consistent basis.
FREE SEO Guide for Business Owners

Our website is designed to give you all the information you need to know about SEO in detail. We know that knowledge is power when it comes to internet marketing. To give you critical basic information on the power of SEO, we’ve prepared a 4-Page Business Owner’s Guide to Search Engine Optimization that you can use as a reference to the most critical information. It’s free, ready for printing and sharing with your marketing team members.

Make Your Website a Top-Ranking Conversion Powerhouse

There are hundreds of web design companies in the Minneapolis St. Paul metro area. All of them offer search engine optimization as an add-on feature of the websites they design. Site Revamp is different. As an SEO company that offers outstanding web design services that start with website optimization from the beginning, we offer you unique advantages you can’t find elsewhere. Our experienced team includes SEO experts, talented website designers and marketing content copywriters. Every website we create for our clients is optimized, throughout.

Our websites are also designed to be user-friendly, informative, and carefully designed to keep visitors engaged and motivate them to become your newest leads and customers. Conversion rate optimization and a satisfying user experience are always top priorities for us. Extensive user research and outstanding, compelling content mean that your message is read and understood. Our simple, clean designs are built for real-world performance, not just as cool eye candies. Learn more about our design philosophy and our powerful results below and at the links:

Designing Websites for High Conversion Rates

It’s a sad fact that most websites are created by web designers whose main goal is impressing business owners with fancy graphics, fonts and logos. They pick a stock template that relates to the type of business, plug in some limited content, and call it a day. They tack on an SEO package, launch the site and take their fees to the bank. What happens next? All too often, poor Google placement is inevitable. The few visitors who actually come to the website can’t find the information they needed and leave almost immediately. Conversion rates are lower than 0.5%. That’s not how we build our reputation as the best web design and optimization firm in the Twin Cities.
Optimizing Web Designs for Google Placement

For any website to get the highest possible rankings in Google, Bing and Yahoo’s search results, SEO must be a high priority in every aspect of the website. Widely used search keywords and phrases must be integrated into the site’s architecture and woven seamlessly into highly relevant content of excellent quality. Google’s ranking algorithms are very good at finding the best possible websites to show their customers. Without a totally optimized web design and expert implementation of SEO strategies, there’s no way to beat your competition. That’s where our Google experts excel.
Why Search Engine Optimization Starts with Web Design

Most web designers have almost no real knowledge of SEO. They’re graphic artists. Web design and search engine optimization go hand-in-hand. Merely applying a few SEO techniques randomly is a sure path to never seeing high Google placement for the wide variety of searches being used today. To get the best results, you need a website designed by a dedicated SEO team, made up of seasoned optimizers, talented web designers, and skilled content copywriters, all dedicated to achieving ideal search rankings. At Site Revamp, you’ll find exactly that team.
Website Visitors Prefer Simple, Clean Designs

Every time someone searches on Google for products and services, they’re actually looking for information. When Google ranks websites, it looks for the same thing. Google closely monitors how users behave on websites, and rewards those that give users what they want with higher rankings. At Site Revamp, we also research user behavior. We’ve learned, as Google knows, that online visitors have the best experience with clean, simple designs. They stay longer, view more pages, and are more likely to take action. That’s why we achieve top conversion rates for our clients.
Why Responsive Design Is Critical for SEO

Google recently announced that almost 50% of all user searches were made on smart phones and tablets. That number is growing steadily. Google listens, and now ranks websites that are mobile-friendly higher for mobile searchers. Many commercial websites are almost unusable on smaller displays, and their Google placement suffers for it. At our Minnesota SEO web design company, our simple, clean designs are mobile responsive and pass Google’s Mobile-Friendly test with flying colors.
Who Owns Your Domain Name?

Do you know whose name is on your website domain registration? If you’re not the domain registrant, you don’t control your own website’s address. Many web design companies register their clients’ domains under their own names. That can lead to serious consequences for you. You could find it difficult to choose a new web designer. You could even lose your web address if your web designer goes out of business or fails to renew the domain registration on time. It could cost you $10,000 or more to recover ownership. At Site Revamp, we help our clients register their domains in their own names. We can also help you make sure you own your current domain.

Results-Oriented Professional SEO Services – Minneapolis St. Paul, MN

The only measure of success for SEO services is the increase in sales and revenues. Before you put your search engine marketing budget in the hands of an SEO agency, you need to see its track record. At Site Revamp, we have been building powerful, optimized websites for our clients since the internet was in its infancy. We will be happy to show you our clients’ outstanding search engine rankings and conversion rates. We boost our clients’ rankings through hard work, extensive knowledge of search engine algorithms and by creating user-friendly websites that attract, retain, and convert visitors into leads and sales. Contact us for a free evaluation of your current website marketing. We’ll give you an objective report and a cost estimate for a proven program for boosting your bottom line.