Twin Cities Best Search Engine Optimization Service
- What are the real goals of Search Engine Optimization?
- How do Google, Bing and Yahoo rank websites?
- Why do you need a professional SEO company?
Turn Your Website into a Powerful Sales Team
Over the past two decades, business owners have learned that their website is the prime mover in driving new and continuing customers to their business. Costly advertising in Yellow Pages and newspapers no longer competes with effective search engine marketing. With increasing competition on the internet, turning your website into the go-to online destination for your type of business has never been as important to success. Search Engine Optimization is a term you’ve heard over and over again. We would like to help you understand what it is and how it can help your business thrive. Myths and misleading information about this powerful way of marketing are all over the internet. You need accurate, up-to-date information to compete successfully.
Search Engine Optimization Brings Customers to You
SEO is a series of techniques and design strategies to make your website appear at or near the top of Google listings. Google is the primary search engine today, with a whopping 60-80% share of user searches. Consumers who need all kinds of products and services go to Google and type in words that describe what they’re looking for. These keywords and phrases affect the results they see. If the search doesn’t lead to the desired results, they alter their queries until they find what they want. For example, searchers looking for SEO services in the Twin Cities might type “SEO Company.” The result page will return links to SEO companies around the world. So, they add other words to their search, like location, and get more relevant listings. Eventually they type in something like “Twin Cities SEO Company” and get a list of local businesses.
Almost all searchers then click on one of the first few listings on the first page. If your website isn’t one of the top sites on the search, your competitor’s site will get the click-through and probably the searcher’s business. Can you afford to have your competitors grabbing all the new business away from you on the internet? Effective, professional SEO gets your site high in the rankings. That’s always the goal.
Search Engine Optimization Changes and Evolves Constantly
SEO began as soon as internet search engines appeared. 15 years ago, it was easy to get a website high rankings. There were few competing sites, so simple optimizing strategies worked. Today, with billions of websites competing for rankings, getting a website ranked at the top faces serious competition and requires a considerable amount of work. How many competitors are there in your area of business?
As search engines grew more sophisticated, early SEO techniques not only lost effectiveness, but have become counterproductive. Keyword stuffing, keywords in invisible text colors, spam links, and doorway pages suddenly became useless. In fact, Google often bans sites that use these techniques from appearing in search results at all.
Getting top rankings for common search queries is now a sophisticated, scientifically based process. It involves research into query intention, analysis of competing websites, effective keyword placement, and much more. It takes years of practice and experience, plus working with clients in various industries. It also requires constant tracking of search engine changes to keep rankings at the top. Websites that don’t keep up disappear and become irrelevant.
How to Make SEO Work for Your Company
As a business owner, you may be tempted to take a DIY approach to SEO, hire a low-cost, inexperienced freelancer or rely on a clueless web designer for your this highly specialized marketing. If you do that to save some money, you will put your internet marketing strategy at high risk. Mistakes can be very costly to your bottom line. Those choices will lower your rankings and send potential customers to your competitors. Repairing the damage caused by common mistakes can cost more than doing it right in the first place.
Search Engine Optimization absolutely can get your Twin Cities or national business website highly ranked. That can only happen, though, when experienced professional optimizers handle the job. Effective SEO is an ongoing process, requiring continuing monitoring and fine-tuning to keep your website near the top. Your competitors are constantly trying to knock you out of that position. At Site Revamp, our clients depend on our expertise and constant attention to move their websites higher in rankings and push their competition down.
Choose the Right Search Engine Marketing Company – Twin Cities, MN
Not all SEO firms are created equal. Some still use outdated or bogus techniques that no longer work and can actually get your site banned by search engines. Others make promises, but never deliver on them. If you don’t get outstanding rankings, your marketing budget is wasted. If your potential customers don’t see your business, they’ll buy from your competitors. You need an SEO firm with integrity, experience, and up-to-date knowledge to stay competitive.
The most experienced SEO specialists at Site Revamp will work with you to optimize your company’s website so it appears at the top of Google searches. We will work on a continuing basis to keep it there. Call us today for a free analysis and report. We’ll show you what we have done for companies like yours and give you a cost-effective price quote for our unbeatable services. The sooner you contact us, the sooner you’ll see your website rising in the rankings.