How Do You Pay for the Cost of Search Engine Optimization?
- How does the cost of SEO compare to print or direct mail advertising?
- Why does cheap SEO cost you much more?
- How can you afford top-rated internet marketing without spending more?
Can Your Business Afford Top-Notch Search Engine Optimization?
The most common reason why business owners are reluctant to invest in search engine marketing is the cost. They can’t seem to find a way to pay for revamping and optimizing their websites, without realizing that this is a long-term investment that will pay for itself, along with hefty dividend. After we talked with some of these business owners, we found that they spent too much money on ineffective marketing that doesn’t produces much revenue. A Yellow Pages advertisement can cost over $10,000 a month in the Twin Cities market. A full-page magazine advertisement can cost over $12,000 a month in some of the Minneapolis St. Paul area magazines. A worthless Facebook or Twitter campaign can cost between $3,000 and $5,000 a month. Our solution for these companies is that they reallocate they budget to SEO from low-value Yellow Pages advertisements, social media marketing and TV or radio commercials. They don’t have to spend an extra penny beyond their current budget, but get 100+ times the return.
The Yellow Pages, with its almost invisible customer base, can cost as much as $10,000 per month in the Minneapolis St. Paul, MN market. What that gets you is a static ad that shares space with the static ads of your competitors. Your ad remains the same for an entire year, with no option to update it. Now that phone companies have stopped automatically delivering directories to their customers, you’re stuck with paying for a useless, non-performing ad that few people see.
Your website, on the other hand, is a dynamic marketing tool. It can change on short notice to reflect new offerings. When designed properly for your customers, it leads visitors to the right landing pages, converting them to buyers. In many ways, your website is your best salesperson, working around the clock. It combines all the features of every advertising medium, from print to television. Bottom line: Almost all consumers and business users search online for all their needs.
Still, a website only works if it can be found by your potential customers at Google, Bing and Yahoo. Search engine optimization is key to getting your website ranked at the top of search engines. While SEO outperforms all other advertising media by a large margin, its cost is comparable to or less than what you pay for print advertisements or broadcast commercials. At Site Revamp, some of our clients told us that the returns of their SEO investments were more than 100 times of those from their Yellow Pages and Facebook ads.
If an SEO company tells you that they can charge you $50 a month and give you better results than your Yellow Pages ad that costs $5,000 a month, would you believe it? Doesn’t that sound too good to be true? The cost of SEO services provided by a reputable search engine optimization company is comparable to that of traditional advertising. It can produce far more revenues and profits, though, and at a much lower cost per customer acquisition. Many business owners think search engine optimization should be cheap and don’t budget adequately for it. Such businesses often fall for scams.
SEO takes a lot of work, experience and expertise. Highly skilled consultants are extremely rare and highly sought after. Cheap services are always sold by web design companies or phony experts who do nothing but spam Google, Bing and Yahoo. Such “Black Hat” spam can cause long-term damage to search engine rankings and site reputation. If that happens, it can be very costly to regain high Google placement. Some businesses had their websites so damaged by cheap SEO service providers that they had to abandon their websites and start from scratch.
Reallocating Your Marketing Budget to Pay for SEO
If you have been spending $3,000 or $5,000 on getting Facebook friends and Twitter followers, you may have found out that few of those “friends” and “followers” turn into customers. If you have been paying for TV and radio commercials, you know the leads from those sources are drying up. The question every business owner should ask is: why should I keep paying these worthless services that can’t keep my company competitive?
The answer is simple: stop paying for those worthless advertisements and start getting real leads and customers from Google, Bing and Yahoo through well-designed websites and expertly implemented optimization. Here’s why:
- SEO marketing has the lowest cost per customer acquisition.
- Return on investment for SEO far exceeds outdated advertising venues.
- Over 90% of consumers search for businesses online.
- Shifting your marketing budget to SEO boosts revenues.
In the past 15 years, business websites have proven themselves as the most effective and productive marketing method for all business sectors. Old-time marketing techniques and media are performing less and less effectively, whether you’re doing business locally or globally. Newspapers have lost massive amounts of circulation. Most people don’t even own the Yellow Pages. Television and radio audiences have gotten smaller, due to the sheer number of channel choices. If your marketing budget is heavy with old media, it’s time to shift your focus to internet search engine marketing.
Years ago, search engine optimization was easy. The internet wasn’t crowded, so getting top rankings took just a little work and some common sense. Today, things are completely different. In your industry, there is an unprecedented number of websites competing for the same top placement. Implementing an effective SEO strategy has become more time-consuming and costly, since getting and maintaining excellent placement has become much more difficult and highly technical. That’s not the whole story: Professional SEO marketing strategies today produce far more new and continuing business, dollar for dollar, than any other marketing method. That means real value received for your investment.
Professional SEO Means Effective Marketing – Minneapolis St. Paul, MN
Well-implemented web optimization produces solid revenues and profits that can be measured. Properly done, it can seem like magic in boosting exposure to your products and services. It’s like reading your potential customers’ minds, then having your best salesperson visit each potential customer and make a powerful pitch. A dynamic, user-friendly website, combined with research-based website optimization will beat other marketing efforts by a huge margin every time. At our top-rated SEO services company in Minneapolis St. Paul, we’ve been helping our clients grow their revenues, both locally in Minnesota and nationally, and we’ve been doing that for over 15 years.
Isn’t it time to re-evaluate your current marketing strategy? Shift marketing budget resources from non-performing, out-of-date media to effective search engine marketing and start seeing powerful revenue-building results sooner than you expect. Call Site Revamp today, and talk with an experienced, professional search engine marketing specialist about your needs. We’ll analyze your current online marketing at no charge and propose a cost-effective plan to implement high-performance SEO and more.