How Search Engine Optimization Works
- What are the main factors that give a website top Google placement?
- Why does your biggest competitor dominate on Google?
- Why are guaranteed services scams?
What Makes Top Google Rankings Difficult to Get
Does your company in the Minneapolis St. Paul area have a top-performing website that brings in a steady stream of leads and sales? As a business owner or marketing director, you need help generating new revenues and profits. If your website can’t be found in the top three search listings on Google for a wide range of searches, your competitors will take customers away from you. Here are the eight steps our team of experienced search engine optimizers takes to create top rankings for every website we design and build:
- Competitive Analysis – We study competing websites and their optimization strategies.
- Keyword Research – We identify and select the right keywords for your website.
- Content Creation – We generate ideal content for both visitors and search engines.
- Keyword Integration – We optimize all web pages with target keywords.
- Conversion Improvement – We apply the best practices to maximize visitor-to-customer conversion.
- Link Building – We create trusted links on the internet to boost your site’s rankings
- Traffic Monitoring – We analyze search engine placements and web traffic.
- Ongoing Maintenance – We keep top rankings stable and improving over an extended period.
Which websites have consistent top rankings, and how did they get there? – Our competitive analysis provides extremely valuable insights about your competitors’ websites, including the target keywords, the website architectures, the strength of their online presence, the user-friendliness, the number of webpages and more. With this information, we get a clear picture as to why these competing websites rank well. We also gain a solid understanding as to what works and doesn’t work for your industry. We then inform you about how strong the competition is and how long it may take your website to reach to the top. We explain what changes to your website may be necessary, what your SEO strategy should be, and how aggressive your campaign should be.
Do you know what keyword phrases web searchers use to find your products and services? – Keyword research involves uncovering and selecting target keywords that will produce the maximal SEO impact. The keyword phrases used by those who have in-depth business knowledge may be quite different from those used by consumers. Our SEO experts use the most authentic keyword research tool provided by Google to sort out the most popular search terms relevant to your business. We compare these popular search terms with those supplied by you and come up with a highly refined list of keywords for our optimization work. Targeting the correct keywords is critical to attracting the right visitors.
What web content captures visitors’ attention and keeps them interested? – On average, a visitor spends only 15-30 seconds at most websites. Compelling content can make an effective business presentation within such a small time window and convince the visitor to stay longer and learn more about what you have to offer. Our experienced copywriters create web content that explains your services and products clearly and convincingly. It is designed to motivate visitors to hire your services or buy your products. Conversion is the highest priority.
Search engines do not read web content as human readers do. Another important aspect of writing for your website is to create content that provides ample information to search engines. A well optimized website must have the right keywords in the right places. Our SEO copywriting team provides ideal, high-conversion content that reaches both Google and your audience.
Are you impressed by websites stuffed with keywords that make them look unnatural? – Web visitors look for keywords that they use to find your website. Search engines gain a good understanding of your website by extracting the important keywords. However, not all keywords on your web pages are equal. Search engines have sophisticated algorithms that take into account the keyword number, placement, and repetition. It is an intricate art to get the keywords in the right places, while keeping content interesting and motivating your visitors to act.
How do you double, triple or quadruple the number of leads and sales? – Visitors to most websites don’t stay long enough to make a contact or buy a product. The average visitor’s stay time is between 15 and 20 seconds. By applying proven design techniques, providing useful information and creating an easy, pleasant user experience, we help your potential customers find what they look for and motivate them to take action. We have seen our clients’ conversion rates doubled, tripled and quadrupled with our conversation optimization service.
How do search engines know you are who you say you are? – Through web links to your website on other websites, search engines verify that your web content is accurate and relevant. Building quality links is one of the most effective search engine optimization techniques. Not all links are the same. High-quality links are what matters, while low-quality links can lower your rankings and reduce your traffic. At Site Revamp, our SEO specialists have developed a unique link building strategy that works fast and has a long-lasting impact. Our clients’ tremendous successes are a direct result of our superior link building technique.
Do high rankings alone produce more leads and sales? – Getting No. 1 Google rankings is only a means to drive more customers to you, and away from your competitors. The ultimate goal of our search engine optimization campaign is to increase your sales. Top placement does not always guarantee increased sales volume. By monitoring your website traffic, we gather a wealth of information about where your visitors come from and what keywords they use to find you. We monitor which search engines refer the visitors, how much time visitors stay on your website and which webpages attract more attention. This information helps us understand what visitors like and dislike. Visitor behavior provides the most valuable insight about how to enhance visitor-to-customer conversion.
Ongoing SEO Maintenance
Do you want long-lasting top search engine rankings? – Reaching the top of Google listings may not be as difficult as you think. However, staying at the top takes an ongoing effort. Your site’s placement may change due to many factors, including changes of ranking algorithms and updates at competing websites. Our SEO experts always stay on top of these changes and keep you ahead of your competitors. Having top rankings for 50 sets of keywords, instead of 5, can mean a big jump in traffic and sales. Another goal of our continuing maintenance is to have your site ranked at the top for more keyword combinations. All of our clients benefit from this approach and see a steady increase of their web traffic over time.
Outstanding SEO Services – Minneapolis St. Paul, MN
Many companies claim to provide SEO services for businesses like yours. Most use shortcuts and ineffective strategies that fail to perform well. The professional SEO experts at Site Revamp have been successfully getting clients’ websites top rankings for a wide range of keywords and phrases for nearly 15 years. Our outstanding results tell our story, and we’ll gladly show you what a complete revamp of your internet marketing can achieve. If you’re tired of vague promises and poor performance, contact us today. Take advantage of our free site evaluation and consultation. Don’t settle for less!