Simple Web Designs for Top Google Placement – Twin Cities, MN
- How much does search engine optimization cost?
- Why do most of your web visitors leave within 20 seconds?
- Why does a “super cool” website kill a business?
Simple, Clean Website Designs Work Best in Building New Business
Most web designers are graphic artists by training. As you browse the internet, you’ll find millions of pretty home pages. Your current website may be beautiful and amazing looking, but is it delivering a steady stream of new leads, customers and clients for you? As the Minneapolis St. Paul leader in designing and optimizing business websites, we’d like to show you why pretty web pages don’t impress Google and your potential customers. We want you to understand our design philosophy and why it actually works to increase your revenues and profits. The information below will provide vital information you need to know:
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Why Web Design Companies Can’t Do SEO
They won’t tell you this, but their goal is to create a website for you as quickly and easily as possible to maximize their own profits. To make their work easier, they rely on pre-built templates. When you hire them, they select from thousands of stock templates, choosing one that suits your business type. They plug in your business information, make some minor changes, and present it to you. These templates are graphically exciting, use dramatic fonts and logos, and are created to appeal to business owners who don’t understand what potential customers look for. These cheap templates are created without any consideration for search engine optimization. Besides a few eye-catching photos, there is no room for useful information which is what potentials customers want.
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Search Engine Optimization Starts with Web Design
Many of the content management systems used by web design agencies make effective SEO very difficult or even impossible to implement. So, they simply plug in some common search keywords and phrases, and leave it at that. When we take on a project, research-based SEO is the top priority, and our extensive optimization targets a wide range of keywords and search phrases used by your potential customers. Our Twin Cites SEO web designers create customized websites for each client, finely tuned to get top Google placement, attract more visitors and lead them to the most relevant pages to get high conversion rates. That’s the key to success.
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Why Optimizing Landing Web Pages Matters
Most web design agencies focus on the home page and often fill it with big meaningless photos that only the business owner likes. That’s a mistake. When Google users look for product or service information, they’re very specific. They want useful information and answers to their questions. Google responds by matching the most relevant web pages to its users’ queries. A properly optimized website will lead searchers to the relevant pages. Visitors who end up on a home page often don’t find the information they seek, and will leave for a competing site. In contrast, we focus on optimizing every page, which is created specifically to attract visitors looking for the information on that page. Google rewards relevant information with higher rankings. Our strategy brings you more visitors and gives them the actual information they need. That increases conversion and generates more leads and sales.
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Simple Designs Are Optimized for Conversion Rate
Internet shoppers are very savvy. They are not going to buy your products and services simply because you show some pretty stock photos. Flashy graphical images can’t sell anything. Information helps shoppers buy. A visitor to any web page quickly looks to see if the information they need is there. If not, they leave instantly. With that knowledge, we focus on providing exactly what customers want and giving them an easy, pleasant experience. Since each page is optimized for specific search keywords and queries, every visitor to each of our client websites finds relevant information immediately. Further, our easy-to-follow navigational structure and links in content helps them explore further to find more information about services, products and each business. Fancy photos, “smart” navigation menus and annoying animations can only distract visitors and discourage them from finding what they look for. A great user experience is the goal of every design we create for our clients.
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Compelling Content Leads to High Conversion Rates
Since most graphics-oriented web design companies put a low value on content, their websites have little to offer except some stock photos. Outstanding marketing content costs money, so they keep it short and often just plug in stock content that is cheap to obtain. Some even farm out content to offshore or lowest-bidder content farms. Remember what Google users are looking for: Information. Our comprehensive team includes some of the best marketing copywriters available in the Minneapolis St. Paul area. They create rich content that is designed to inform visitors, create confidence in your business and motivate them to convert and become your newest leads and customers. They also skillfully weave target keywords and phrases into that optimized content to help produce outstanding Google placement.
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How to Make Web Design Work for Your Business
Many web design companies often make fatal errors that doom their clients’ websites to failure. For example, they often include “cool” elements on the site, like auto-playing music or videos, animated displays and other distracting elements. None of these help visitors make purchasing decisions. Instead, they send visitors away. Our extensive user experience research shows us what Google users want to find. For our Minnesota and national clients, we SEO efforts focus on delivering exactly that. The result is more visitors, better retention, longer visits and excellent conversion rates. The clean, simple websites we create maximize returns on investment for our clients. Isn’t that what you’re looking for?
High-Performance SEO and Web Design Services – Twin Cities, MN
If your existing website isn’t boosting your profits, don’t expect the original web design company to fix it. If they were capable of it, they would have built you a revenue-building website in the first place. Instead, contact Site Revamp for a free, no-obligation search engine optimization analysis and report. We’ll explain the mistakes your design agency made. We’ll show you the outstanding results we have been achieving for our successful clients for nearly 15 years. We’ll give you a competitive price quote for a plan to get you the top Google rankings and high visitor conversion rates you deserve. At Site Revamp, our experienced team delivers profits, not just promises.