Web Analytics Track Your Website’s SEO Performance

Is there a way to see what happens on your website?
What pages do visitors view more often?
Why can you double your leads and sales based on visitor behavior?

Analyzing Website Performance Is Crucial for Search Engine Optimization

What if you could take a peek anytime at how your website is doing? From your desk, you could monitor your its performance at your convenience. The value of that information is enormous and obvious. Too many small and midsize business owners have no idea they can do this. Many web designers try to keep this valuable analytical data from their clients. In many cases, they don’t want clients to see the poor performance of their websites. The facts: it’s very easy for any business owner to monitor traffic on their own website. Here’s some of what you can learn:

How many visitors come from Google, Bing and Yahoo.
How potential customers found your business.
What web pages people visited more often.
How long guests remained on each page.
What actions your visitors took.

Google, the world’s most popular search engine, provides a free tool that lets you look into the activities of your website. Google Analytics makes it easy to track your web performance metrics. All you have to do to use it is to sign up a free account, add the tracking code to your website and start monitoring your website’s performance. Business owners should have full control of their Google Analytics account. If your SEO or web design company controls the account, you may have limited access to your own web traffic information. Any reputable company wants you to have complete access to this information. If you don’t, something is wrong.

Discovering What Your Potential Customers Want

Using Google Analytics, you and your SEO professional consultant will be able to monitor a wide variety of information. This is extremely valuable in evaluating the effectiveness of your marketing campaign, collecting feedback from visitors, and improving overall website performance. The information that is available is broad and includes:

Web Visitors

You’ll be able to see how many visitors come to your site, demographic information about them, how they found your website, how long they stayed, and much, much more. You can view trends over time, too, along with the bounce rate, which indicates what percentage of your visitors who left almost immediately after they arrived.
Web Traffic Sources

Google Analytics can help you understand how visitors found your company, and which websites referred them. This can help you understand how well your optimization campaign is working and assess where you would like to invest more of your marketing budget.
SEO Information

You’ll be able to see what queries and keywords visitors are using on search engines to come to your web pages. It shows what pages people land on and where your visitors are located geographically. This information is very valuable in planning and improving traffic and visitor-to-lead conversion.
Content Usefulness

This section of Google Analytics gives you enormous insight into how your content is working to inform visitors, retain them, and convert them into customers. You will be able to see how long visitors stay as well as how much time they spend on each web page. The longer the stay, the better your website is connecting with visitors and the more likely they will convert into leads or sales.
Conversion

You can get a picture of how effective your website is at converting visitors into customers, and even monitor the performance of your shopping cart system. Conversion is the ultimate goal of your search engine marketing campaign.
AdWords Advertising

If you incorporate AdWords into your marketing plan, you’ll be able to track their performance and fine-tune your campaigns for best results. A vast amount of information is available to help you choose the right keywords, bid amounts and display ads.

If you have a business website, you should be using Google Analytics to track its performance. Any professional web designer or SEO specialist should be happy to help you set up and use Google Analytics. If you were not given this valuable information, ask yourself why that might be. Are they hiding something from you? Are you truly getting the performance you’re paying for? At Site Revamp, we use this tool constantly in our SEO design and continuing reviews. All of our clients have full access and we help them understand how to use this valuable tool to analyze and interpret performance.

Research-Based SEO and Web Design – Minneapolis St. Paul, MN

Google Analytics is just one of the powerful tools we use to research and develop the very best optimization programs for each of our clients. It’s important to us that our clients have full access to analytical data for their websites. We teach our clients how to view and interpret the information and discuss analytics results with them in our ongoing SEO programs. As we fine-tune and update every website’s optimization work, our clients can see how they benefit from our ongoing efforts. We strive to work with every client as a partner in building outstanding business performance. Call us today for a free, no-obligation analysis. We’ll give you a cost estimate on a range of professional SEO services. We’ll help you understand how what works and what doesn’t, and show you how we can make it perform at maximum efficiency.