Professional Copywriting Services – Minneapolis St. Paul, MN
- Is your website dominated by large, pretty photos?
- Do you have answers to your customers’ questions ready?
- Do you know how to integrate target keywords into your web content?
Web Visitors Do Read If You Offer Something Worth Reading
Do you know what your potential customers want when they arrive on your website? They’re looking for information to help them make decisions and answers to their questions. Far too many web designers treat marketing content as an afterthought. Content costs them money, so they take shortcuts to bank more profits. That is why most websites are poorly written and drive visitors away. Every Google search’s intent is to find information. A visitor who doesn’t find anything relevant on a landing page clicks the Back button and goes back to Google, Bing or Yahoo. The quality of content is what keeps visitors interested and motivates them to take action.
Creative copywriting for websites is a highly specialized job. As the top-rated web design and SEO company in the Twin Cities, we understand that and use only talented, experienced copywriters with knowledge of your business type to produce content that connects with your potential customers and meets the following requirements:
- Provides compelling information relevant to your products and services.
- Skillfully weaves target keywords into the content.
- Engages visitors and keeps them on the website.
- Motivates potential customers to take action.
Why Content Is KING
The goal of every element of any business website is to attract new customers and increase revenues. The content is a crucial factor in meeting that goal. Amateurish, unoriginal or inadequate content that is irrelevant to your potential customers drives them to your competitors. Here are some factors that will help you understand why:
Website Content Is Your Best or Worst Salesman
In today’s marketplace, your website is the first or even the only contact between your company and current and potential customers. Where customers used to just call you or walk into your store, they now find your online first. The parallels between brick and mortar stores and websites are striking.
A successful brick and mortar business is well designed, with a layout that leads customers into and through the store. It’s staffed by courteous, well-groomed, knowledgeable salespeople, ready to help customers find what they need and encourage them to close the sale. These basics apply to both goods and services. To be successful, all of those factors have to come together to convince the customer to make a purchase. A successful website is much the same. It has an appealing graphic design, plus features that guide the visitor through its pages. The sales staff, however, is replaced by the website’s content. If it’s well written and carefully planned, that content helps visitors find what they need and encourages them to become paying customers.
Web Copywriting – Quality Matters
Imagine going into a store and finding a sales staff that is wearing dirty clothing, has poor grooming, and projects an unfriendly and insolent attitude. You simply leave and move on to another store. It doesn’t matter how well designed the store is or how effective its layout is. You’re out the door. If your business was like that, you’d have to get rid of some sales employees or you’d soon be out of business.
The same applies to the content on your website. If a visitor finds poorly written content that doesn’t effectively lead them to the answers they look for or finds badly spelled, poorly punctuated, and ungrammatical content, what impression do you think the visitor will have about your products and services?
In both situations, your potential customer is gone. You can’t make a sale to a customer who has little confidence in what you offer. Your website needs excellent content in the same way the brick and mortar store needs excellent sales staff.
Copywriting for Search Engine Optimization
Designing a website is a specialized skill. It’s a job for professionals. The same is true of the content of your website. Choosing a content provider is just as important as choosing a web designer.
A seasoned, professional copywriter has learned the tricks of his trade. He or she knows how to create compelling, flawless copywriting that sells. It takes years to develop those skills and to gain the background knowledge needed to produce outstanding information. Since SEO depends on integrating keywords into the web pages, only a highly skilled writer can place them within content smoothly and naturally. The goal is to make keywords unnoticed by visitors but highly visible to search engines.
Too many business websites are written by business owners, web designers, or even offshore writers whose native language isn’t English. That’s a big mistake. Business owners and web designers simply don’t have the skills. Inexperienced writers, even A+ students from the local university, just don’t have the experience needed to create compelling content that accomplishes your goals.
Twin Cities Best Website Marketing Content Writers
For search engine rankings, visitor retention and outstanding conversion on websites, content is king. That’s why every skilled copywriter at Site Revamp has a proven history of getting the job done right. Look at the content on our revenue-producing websites and you will see why the quality is superb. We take great pride in every aspect of the websites we create for our clients. Our marketing content will be your company’s top-flight internet sales staff, working around the clock to bring in new customers and revenues. Our unmatched track record is the strongest testimony. Contact us today for a free evaluation of your current site and for a free, competitive price quote. Let us show you how a revamp of your online marketing can boost your revenues through increased leads and sales.