Website Conversion Rate Optimization Service – Minneapolis St. Paul, MN
- How do you turn web traffic into leads and sales?
- How many visitors leave your website for your competitors?
- How can you double or triple your leads and sales?
Converting High Search Engine Rankings into Revenues
Getting top Google rankings is only part of the job that your website must do. What happens once a potential client or customer comes to your website? If visitors drop in, but then leave almost immediately, you are not maximizing the web traffic you get through search engine optimization or pay-per-click advertising. Here is what your web pages have to accomplish when a visitor arrives:
Capture Visitors’ Attention
Anyone who monitors SEO performance with Google Analytics sees an interesting thing. Many web visitors remain on the landing page for just seconds and are gone. You get about 30 seconds to convince a typical visitor to stay on your site. That’s a real challenge, and your website’s design, content, and accessibility make the difference. Too many websites don’t offer immediately accessible content that is relevant to the visitor’s search intent. Other websites put up roadblocks, like useless splash screens, large graphics or annoying animations or sounds. Most don’t make the navigation obvious. Websites that make those mistakes have high “bounce rates,” meaning that a high percentage of visitors leave immediately for your competitors’ websites. The answer to this problem is effective user-friendly design and content that grabs visitors and convinces them to stick around and explore.
Communicate Effectively with Relevant Information
Your potential customers are already motivated when they land on your website. They wouldn’t have searched if they weren’t looking for answers to questions and solutions to their problems. It’s your website’s job to understand what visitors are looking for and to show them that they’ve come to the right place. That’s what great content does. Using text and graphics, your website must immediately recognize the visitors’ intent. Too many websites focus on their own business, instead of the customer’s needs. It’s crucial to engage your customers immediately by providing content that demonstrates that you understand what they’re looking for. Our highly experienced marketing copywriters create content that gives visitors what they need in compelling language.
Successfully Educate and Inform Potential Customers
It’s a common myth among business owners that online users don’t read. Website visitors do read – as long as there’s something worth reading. Compelling content leads visitors through your message, gives them the information they’re hungry for and answers their questions about your products and services. An effective navigation structure keeps them on the website, learning more. No matter which pages visitors land on, an user-friendly navigation structure leads from page to page. The longer visitors stay and the more pages they view, the more likely they will become clients and customers. High-quality content is the key to educating consumers and building confidence in your company. Content copywriting demands experience, knowledge and marketing skills.
Motivate and Convert Visitors to Closes the Deal
Like your best salesperson, your website should always be closing. At any point during a visit, the informational and marketing content can motivate visitors to contact you, order, or visit your physical location. Every page should ask visitors for their business and the means of contact should always be visible. Don’t put obstacles in the way of leads and sales. In the end, conversion is the primary goal and only a well designed and effectively written website can produce the high conversion rates you need for growth. SEO marketing requires a holistic approach that constantly works to attract, retain, inform and convert as many visitors as possible. At Site Revamp, everything we do is dedicated to meeting all of those goals, with conversion as the highest priority.
Are You Wasting Your Web Traffic?
Your potential customers are finding the products and services they need today by searching for them on Google, Bing and Yahoo. They type in a wide variety of queries, and then choose websites to visit from the top listings. The higher your company’s site is on the list, the better. Research shows that the top three search engine listings get almost all of the clicks. Search engine optimization is the way business websites get ranked highly in those search results. Effective SEO implementation is absolutely essential for any website to compete at Google. If your website can’t be found by your potential customers, it can’t possibly bring in new leads and sales.
Old marketing strategies like Yellow Pages ads, along with newspaper, radio and television advertising just can’t produce new revenues you need to be competitive. The internet is no longer just an interesting marketing concept, but is by far today’s most important battle ground for businesses to survive and thrive. Your search engine optimized website attracts more visitors with its high rankings, but that’s just part of the story. If it can’t convert those visitors into new leads and customers, it can’t help your business grow.
SEO and Website Conversion Optimization – Minneapolis St. Paul, MN
By incorporating search engine optimization and user-friendly web design into every aspect of your website, from layout and navigation to content and keyword placement, your complete website produces revenues and profits by effectively converting visitors into leads and sales. Only truly effective SEO companies can handle every aspect of your internet marketing. A complete revamp of your web marketing is often the best approach, since everything must work together to reach your goals.
At Site Revamp, our team of website professionals works together to produce a complete business website, either from scratch or by revamping your current site. In the process, we incorporate effective SEO throughout to attract potential customers, along with developing every element of your site to provide an outstanding visitor experience that converts traffic into new leads and sales. Contact our conversion rate optimization specialists today for a free, no-obligation evaluation of your current marketing. We’ll work with you to come up with a plan to transform your website into a powerful marketing tool. Our revamp projects deliver outstanding returns at competitive pricing.