User-Friendly Website Design and Optimization Boost Conversion Rates
- What is the primary priority for every website?
- What do your potential customers look for?
- How can you double or triple your leads and sales?
Is Your Website Designed to Help Visitors Find What They Need?
What you want from your website is more leads and sales. That’s simple. Is your current website doing that job? If not, then it’s clearly not meeting your goals and giving you a solid return that makes it worthwhile. At Site Revamp, we want to help you understand how website design plays an enormous role in doing its primary job: converting visitors into active, motivated customers.
The mistake many web designers make is to create fancy websites that appeal primarily to business owners. They want to please you with a graphical design that has the WOW factor necessary to impress you so that they get paid. Here’s the truth: Any top-performing website should be designed and optimized to satisfy its visitors, not the business owner. Instead of amazing graphics, dramatic fonts and clever logos, the design needs to be based on the following questions:
What Is the Target Audience?
Demographic information about the potential visitors you’re trying to reach should heavily influence any website design. Age, gender, income level and many other factors are important. Everything from the layout to the reading level of the content should be thoroughly optimized to speak the language of your potential clients and customers. Our experienced, user-focused web designers use this information to create a website that appeals specifically to your targeted visitors.
What Are Visitors Looking for?
Every Google user searches for information. Today’s consumers demand adequate information to help them make informed decisions. If they arrive on a web page and can’t find the information they need immediately, or see how to get to it at a glance, they quickly leave and go elsewhere. Website visitors are very impatient. Any landing page has less than 20 seconds to grab the visitor’s attention. Our clients’ websites are designed for maximum visitor retention.
How Can Your Website Assist Visitors?
Every one of your web pages should be a landing page, and should be highly relevant to the specific keywords and phrases searched for on Google. Google actively sends its users to the individual pages that are the most relevant to their queries. Site navigation must be immediately visible and easy to understand, so visitors can explore the information in depth. Since your potential customers may decide at any time to take action to contact you or make a purchase, your design should make that action as easy as possible to take in order to optimize the conversion rate.
Simple, Informative Web Designs for Conversion Rate Optimization
The experienced, visitor-oriented web designers at Site Revamp focus all of their attention on designs that provide an outstanding user experience for the maximum number of visitors. They have researched visitor behavior extensively and understand everything from user eye movements when they arrive on a web page to navigation structures that actively lead people from page to page in their quest for information. They know that designs must put information first, not flashy graphics and artsy fonts and logos. Our philosophy is that the visitor comes first. Optimizing retention and conversion of visitors is the primary goals. Every project is a team effort, and considers a wide range of priorities during the design process:
SEO and Web Design
Every aspect of site design must keep SEO in mind. Incorporating search engine friendly elements in the architecture presents search keywords and phrases to Google’s ranking algorithms. If searchers can’t find your business high in Google rankings, nothing else matters. Our SEO specialists always lead the design team. Keyword optimization is built in every part of our designs, from basic architecture to content.
Many great-looking websites actually hide their navigational features. How can that retain visitors and help them find the information they need? Our designers make navigation from landing pages to other relevant pages instantly accessible and visible. Navigation links direct visitors to the information they need, seamlessly and intelligently. When visitors are ready to take action, our designs make the process simple.
Getting information is the goal of every visitor, so informative, compelling content that optimizes conversion rates is an important part of every page. Our seasoned marketing copywriters create original, highly readable content tuned to the exact needs of every visitor and always leading toward action. Even layout is created to provide information quickly and to include SEO keywords and phrases in a creative, natural way that appeals to the target audience.
Web Design for Conversion Optimization – Minneapolis St. Paul, MN
Not all websites are created equal. A website designed for the users actively builds traffic and promotes leads and revenues. A website designed to impress the business owner can drive away potential consumers and hurt the bottom line.
There are many web design companies in the Twin Cities metro area. However, few of them know how to create effective SEO websites that truly connect with customers. At Site Revamp, our goal is to market your business through a powerful, effective website that puts conversion first. Over the years, we have studied consumer behavior and know what works and what doesn’t. The business websites we have designed or revamped for our clients deliver exceptional results. Talk with our experts and get your company’s internet marketing on the right track.