Optimizing Websites for Top Google Rankings – Twin Cities, MN
- How does Google know about your website?
- What information do your potential customers look for?
- How does web design help Google’s indexing?
What Does Google Know about Your Website and Why Does it Matter?
Many business owners are surprised to learn that Google, Yahoo and Bing know very little about their costly websites. Many web design firms say they will “submit” your site to search engines. Has your website been properly indexed by Google so it can be included in rankings for popular keywords and phrases used by your potential customers? It’s easy to find out what Google knows about you and your website. Just enter this search, substituting your own web address:
What you should see is several pages of search results, listing all of the pages on your website, with descriptions of each page. Those listings show you what Google knows about your websites and which pages have been indexed. If, instead, you see the message: “Your search – site:www.YourDomainName.com – did not match any documents.” Google doesn’t know your website exists. If you see only a few of your web pages listed, either your site is too new for full indexing or something is keeping Google from seeing all of your pages. Either way, you have a serious problem.
Making It Easy for Google to Index Your Website Is Crucial
If Google doesn’t have any of your web pages stored in its database, your website will not be found in its search placement. All search engines allow submissions of new websites. After a website is submitted, Google uses software robots or “spiders” to “crawl” through the website. During this process, the software robots sift through the code of the web pages and extract all content that is readable by its software. The extracted content will then be stored in a huge database. What your web designer may not know: Not everything that is readable to human visitors is visible to the software robots. Websites that can’t be easily read by search engine crawlers can’t be properly indexed.
Another reason why all web pages are not included in Google’s index is that its spider can’t find the pages. Some websites do not have a well-designed navigation structure that guides the spider to various sections or pages. Creating a poorly designed navigation structure is like building a highway without exit signs. If all pages aren’t indexed, they won’t appear in search results. Web designs must be optimized for Google or potential visitors may never see them. That kills your traffic. Sadly all too many web designers don’t understand this and cripple their clients’ marketing.
Google Can’t See Websites Designed with Adobe Flash
Some web designers build entire websites using Adobe Flash. When we analyze websites as part of our free analysis service, we often discover this problem. Such websites allow visitors to navigate from page to page. Google, however, may display only one or two pages for the entire site. If this happens with your website, chances are it is designed and built with Flash.
Search engines can’t understand what is inside a Flash file. A Flash-based website can have hundreds of web pages, but it only appears as one page or a few pages to the search engine spider. Flash animations can be very useful in creating nice visual effects. However, creating an entire website solely with Flash causes serious problems for search engine optimization. Websites built this way cannot be optimized unless they are completely revamped.
Replacing Outdated Content Management Systems
Many websites were built with old, proprietary content management systems which were created before search engines became popular. Many websites built with such obsolete content management systems can’t be understood by search engine spiders and have extremely low Google placement. Very often, they have very long URLs and contain many special characters in the URLs. Those convoluted URLs can prevent spiders from reaching all the web pages. Anything that can’t be seen by Google’s robots will never show up in search results. That means potential visitors won’t see those pages, either. Our SEO experts will discuss these issues with you if we discover them in our analysis. Our advanced design techniques ensure all pages of our client websites are properly and quickly indexed by Google.
Leading Google Optimization Services – Minneapolis St. Paul, MN
Having top placement at Google can dramatically increase the number of visitors to your website and bring in more revenue for your company. Google uses the most complicated and advanced ranking algorithms. It constantly modifies those algorithms to make its search results more accurate and relevant for its users. Getting top rankings at Google is very challenging and requires seasoned SEO specialists with extensive experience.
Our Minnesota Google SEO experts focus primarily on ranking performance and conversion optimization for our clients. We research and develop unique techniques that produce proven results. Since 2003, we have worked with a wide range of companies in the Minneapolis St. Paul area and across the nation. We consistently get top search listings. More importantly, they maintain high rankings over time. To learn how our top services can bring more traffic, leads and sales to your business, contact us for a free analysis and cost estimate. We hope you’ll let us show you what we can do for your company.