What Mistakes Are Keeping Your Website from Generating Leads and Sales?
- Why can a “cool” website kill the business?
- How do you know whether your potential customers like or dislike your website?
- How do you turn a website into a lead-generating machine?
Search Engine and Conversion Optimized Website Design Ensures Success
Are you dissatisfied with the performance of your current website marketing? Chances are that your website was neither designed to reach top Google rankings, nor created to convert your web traffic into leads and sales. As the most trusted web design and optimization company in Minnesota, we often talk with business owners about why their websites failed to produce significant revenues and profits. Even as most business owners realize that online marketing is vital to staying competitive and profitable, many make important decisions on web design and search engine optimization very causally. It is quite common that a company’s website was built by a relative of its president or by a low-cost contractor who has little experience in internet marketing. Very often, the end result is a website that doesn’t help the business grow. Below, you’ll learn about the mistakes that most web designers and business owners make. Those mistakes are very costly and can hurt a business’ bottom line.
Creating a “Super Cool” Website
Every web designer wants to impress you, instead of your potential customers and clients, so that they can get paid. They include creative navigation menus, fancy flash animations and fancy web layouts that defy general user expectations. The truth: Web usability studies have demonstrated that the fancier a website looks, the faster visitors leave.
You have about 15-30 seconds to catch a visitor’s attention. If you had 30 seconds to make a sales presentation, would you spend all of them on the opening statement? Simplicity in web design goes a long way in impressing visitors and converting them to customers. Your website is not the place show your artistic taste or your web designer’s creativity. Every site we design is based on giving visitors what they want and converting them into customers.
Ignoring the Target Audience Completely
Most web designers create websites to please their clients. They include content to stroke the client’s ego, choose flashy color combinations they prefer and use fancy fonts and beautiful graphics. All too often, they just plug content into a stock template. The end result is a website that doesn’t appeal at all to the target audience.
For example, if most of your customers are senior citizens with diminishing eyesight, shouldn’t you use large clear fonts with high contrast colors for maximum readability? At Site Revamp, we custom design every website with your target audience as our guide. We do extensive research and create our sites for effectiveness, not flash.
Making the Website Look Like an Advertisement
Consumers see ads everywhere. When visitors use search engines, they are not looking for ads, but for real information that can solve their problems and answer their questions. Most business websites talk endlessly about themselves, like every ad does. Advertising may work in other media like TV or newspapers, but ad copy doesn’t connect well with online users. Your potential customers have only one goal in their mind. They want to find out what your company can do for them. You need to talk directly to them and provide exactly what they are looking for.
Providing Low-Quality Content
What makes a book a bestseller? It tells an interesting story, inspires readers, stimulates imagination and more. It’s well written, original and compels the reader to keep turning pages to find more. If your website is going to convince visitors to become customers, it must do the same.
Visitors do read website content, but only if that content is worthy of their valuable time and provides the information they seek. It must understand what your customers care about and what they want to know. Outstanding content attracts new visitors, but also informs them, builds confidence in your company and leads them from page to page. The longer visitors stay on your site, the more likely they’ll become your customers. Our creative content copywriters are experts in motivating visitors to take action.
Ignoring Web User Experience Information
Most business owners think they can build a website and then forget about it for the next 10 years. By doing so, they miss many opportunities to make the site a more powerful marketing tool. Over the lifetime of a website, a wide range of visitor information can be analyzed. Such information includes where your web visitors come from, what keywords they use at which search engines, how long they stay, which pages they view, how long they view each page and more. We monitor this user information for our clients and use it to improve conversion over time. Figuring out what works and what fails requires an ongoing effort.
Site Revamp’s professional team of SEO specialists, web designers and marketing copywriters has been creating powerful website marketing solutions in the Minneapolis St. Paul area and nationwide for nearly 15 years. We build high value and performance into every project. We deliver outstanding Google rankings, responsive website designs, and marketing content that converts visitors into leads and sales for our clients. Our results speak volumes.
Performance-Oriented Web Design Services – Minneapolis St. Paul, MN
What’s the secret of web marketing success? It’s simple. A website succeeds only if it can effectively attract visitors, provide them exactly what they are looking for, and convert them into active, motivated customers. Unlike most web design and SEO companies in the Twin Cities, we understand the user experience and give visitors what they’re looking for. Our outstanding SEO gets our clients’ sites top Google placement. Our visitor-friendly designs keep potential customers on the website and lead them to the information they need. Our compelling content informs them and motivates them to act. The result is more revenues and profits for you. We’ll show you how revamping your website can boost your bottom line. Call us for a free site analysis and cost estimate for a complete revamp of your website and search engine marketing.