Top-Rated Website Optimization Services – Minneapolis St. Paul, MN
- Why is choosing the wrong SEO company disastrous?
- Why can’t your web design company optimize your website?
- How can choosing the right target keywords make a huge difference?
Is Your Business Website Crippled by SEO Mistakes?
Search engine optimization is a relatively new science. Poorly understood by business owners, SEO works only if it is implemented and managed by the right professionals. We talk with business owners in Minneapolis St. Paul and around the country. We’ve seen many of the costly mistakes made by them. Each year, billions of dollars must be spent to correct the mistakes that keep companies from succeeding.
If you have been working with an SEO agency, but have yet to see noticeable improvements in your rankings, web traffic, leads or sales, there is a good chance that you have made one of the mistakes listed below. It is never too late to get your search engine optimization on the right track. Talk with one of our consultants and get a free analysis. We’ll give you objective, frank information and help you understand the problems.
Choosing the Wrong SEO Firm
In Minnesota, hundreds of companies claim they can optimize websites for high rankings. Some even guarantee top Google placement or use unethical techniques that end up hurting a website’s rankings. Most of these bogus SEO firms are simply web design or traditional advertising agencies that have little knowledge of how search engines work, but want to make some quick money. Making the wrong hiring decision has caused many companies to waste time and money. If you are new to search engine optimization, it can be difficult to tell who can truly deliver the result that your business deserves. Before making your decision, we recommend that you:
- Ask for ranking samples for a wide range of keywords.
- Search on Google to see how well the SEO firm’s own website ranks.
- Make sure you are NOT hiring a web design company.
- Request at least three references.
Relying on a Web Design Company
Many business owners assume that SEO can be implemented by their web design companies. Asking a web design firm to optimize a website is no different from asking a dentist to perform heart surgery. Web designers are simply not qualified to handle search engine optimization because they are trained to build websites that look attractive to business owners, whereas search engine optimizers are skilled at making websites understandable to search engines. If you want to maximize your return on investment, hire a real SEO specialist for this critical job. Our company has outstanding web designers who understand SEO as part of our team.
Treating Search Engine Optimization as an Afterthought
Many business owners regard SEO as a separate process that can be done after the website is built. Such a mistake can be very costly. Search engine optimization works best only when a website is built to meet the latest Google standards. Google, Bing and Yahoo see websites differently than human visitors do. Two websites can look identical to you, but look totally different to search engines, with one having top placement and the other nowhere to be found. Very often, poorly designed websites must be completely revamped. An SEO company that includes web design professionals is your best bet.
Targeting the Wrong Keywords
Business owners and web designers often guess at the keywords and search phrases used by potential customers, without conducting thorough research. Searches typed by Google users can be quite different from expected. Careful research will uncover the most-used keywords and the relative importance of each one. It takes extensive expertise and experience to find out the right keywords for effective performance. Keyword selection is a crucial part of search engine optimization and marketing.
Ignoring Visitor-to-Customer Conversion
Some business owners focus on getting traffic, without putting much effort into convincing visitors to become customers. We all have walked into a new store and left without buying anything. The same is true for web visitors. Getting visitors to your website is just the beginning. If a visitor leaves your website right away, an opportunity is lost, probably forever. To convert a visitor into a customer, your website needs to provide compelling information about your products and services, offer strong incentives, and give visitors an interesting, satisfying experience. The biggest turn-off for visitors is self-centered promotion. Focus on giving your potential customers what they need as your highest priority and they’ll choose your business to fill those needs.
Full-Service Website Optimization Firm – Twin Cities, MN
Our top-performing team is made up of seasoned professionals, each an expert in a specialty needed to create an effective website. Our SEO consultants, web designers, and content copywriters work together on your company’s site. The entire project is fully integrated, with every element working to give you the revenue-building performance you demand and deserve. Every Site Revamp’s team member has specialized in search engine marketing since the beginning of the internet. Contact us today to put our proven system to work for your business. We’ll start by analyzing your current marketing and report to you frankly and clearly at no charge. Then, we’ll present you with a proposal and price quote and answer all of your questions. We make your performance goals our top priority. We’ll show you how we create success for our clients.