Yellow Pages Advertising vs. Google Optimization
- Why has Yellow Pages advertising stopped working?
- Why do over 90% of consumers today rely on search engines exclusively?
- Why is shifting your advertising budget to SEO your best choice?
Yellow Pages Marketing Has Lost Its Relevance
If you’re still paying thousands of dollars a month for Yellow Pages advertisements, you know the disappointment of not getting anything in return for that large investment. Now, phone companies no longer automatically deliver these phone books to customers. The online directories promoted by the Yellow Pages companies are nothing but a gimmick. With consumers flocking to Google, Bing and Yahoo whenever they are looking for products, services and information, having a strong presence at search engines is the most cost-effective way to generate more revenues and profits.
Why Marketing Dollars Spent on Yellow Pages Ads Are Wasted
For many decades, consumers who were looking for businesses to supply needed products and services relied on the Yellow Pages to select a business near them. That time is over, and good riddance to it. In 2015, telephone companies stopped automatically delivering phone books to their customers. Why? Nobody uses them anymore.
Today, everyone searches for products and services on computers and smartphones. Instead of browsing through pages of advertisements that offer little information, they visit business websites that help them make smart decisions. Three quarters of all online searches are made on Google, the clear leader in search engines. Search engines make money by selling advertising to companies trying to reach customers. Google competes most successfully by providing the most accurate results to its users.
Search Engine Optimized Websites Bring Customers to You
Understanding how and why prospective customers find businesses on search engines is the key to planning how to spend your marketing budget.
Consumers Always Take the Easy Road
Everyone now understands that Google, Bing and Yahoo quickly lead them to the most relevant information for whatever they are looking for. After searchers type in keywords, phrases and questions, the search engine shows them websites that match the search queries. Searchers then click on paid advertisements or organic listings to visit websites that interest them. At least 80% choose the organic listings. They have learned that they’ll find the best information there.
Search Engines Rank Organic Listings Carefully
Google, Bing and Yahoo present the most relevant, useful websites for any search at the highest positions. Using sophisticated, always improving, ranking algorithms, they display the closest matching websites at the top of the list. Search engine optimization, when implemented properly by seasoned professionals, achieves top rankings. That’s what Site Revamp is all about. We deliver optimized websites to our clients that steadily move them into top positions.
Search Engine Users Make Choices Quickly
User research shows that only top-ranked websites get visits. In fact, the top three organic listings are chosen by over 90% of searchers, with the No.1 ranked one getting the most attention, by far. Unless powerful SEO is built into your website, it will not receive much exposure. In a highly competitive industry, having solid search engine optimization is vital to attracting new sales and customers. Professional SEO isn’t just a good idea. It’s essential for strong profitability.
Effective Search Engine Marketing Ensures Business Growth
Investing the same budget you once used for Yellow Pages listings in search engine marketing will produce long-lasting results that improve steadily, moving your website to the top of search listings and pushing your competition down in the rankings. A continuing investment in Google optimization will assure you of top placement over the long haul, and that means a significant increase in leads and sales. Based on continuing research on visitor activities and monitoring of search engine ranking methods, our Minnesota SEO consultants work to steadily improve your rankings and keep your company competitive. Adding PPC AdWords marketing can create additional opportunities.
Proven SEO and SEM Services – Minneapolis St. Paul, MN
Search engine optimized websites and professionally managed PPC campaigns only work if they are handled by experts. Our hand-selected team of specialists has a long history of helping our clients grow their revenues and profits. Results are the only measure of success. Our rates are competitive, but our performance stands above the rest. If you are the owner or marketing director for a Minneapolis St. Paul, Minnesota or national company, you owe it to yourself to contact us. At no cost to you, we will analyze your current Google performance and report to you with our objective findings. We’ll also propose a comprehensive plan to get the revenue-building results you need and give you information on how much a revamp of your marketing will cost. The decision is yours to make.